automatically welcome new customers with message
Active automationSegmented communication and automation to enhance the shopping experience
Oakagro uses automations and segmentation to optimize communication and keep customers informed.
Summary: Reduction of manual work, improved customer relationships through personalized communication, keeping customers informed about their orders, and creating a message cadence that avoids generic communication.
A feature connected to the client's real routine.
Oakagro is an online store offering a variety of products for purchase over the internet with online payment, serving general online consumers. The site does not specify particular categories, functioning as a marketplace or multi-brand store. Improve communication with customers by keeping them informed throughout the purchase journey, welcoming new customers, and automatically confirming orders to increase operational efficiency and customer satisfaction.
Use of automations configured to send welcome messages to new customers, automatic confirmation of approved orders, and updates on shipping and product tracking. In addition, campaigns are segmented by tags that classify audiences to avoid generic communication and spam.
01
Automatic reception of new customers
02
Confirmação automática de pedidos
03
Real-time shipping and tracking updates
04
Segmented communication to avoid spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manter uma comunicação eficiente e personalizada com clientes em um marketplace com catálogo variado, evitando mensagens genéricas que possam ser consideradas spam e reduzindo o trabalho manual de acompanhamento dos pedidos. Implementação de automações de marketing para recepcionar, confirmar pedidos e atualizar envios, combinadas com segmentação do público para campanhas direcionadas, garantindo mensagens relevantes e oportunas.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends welcome messages after signup
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática após aprovação do pedido
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Updates sent about delivery status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Tag-based segmentation for targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Evita comunicação genérica enviando mensagens relevantes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação é essencial para evitar spam e melhorar engajamento
Automation reduces manual work and errors in customer service
Transparent communication keeps customers informed and satisfied
Integration with e-commerce platform enables real-time updates
Expand the use of segmentation for specific repurchase and review campaigns, and explore new automations for customer support and abandoned cart messages to increase conversion.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.