welcomes new customers with an automatic message
Active automationIntegrated automation for segmented, efficient communication
Ctba.Shop uses automations and segmentation to improve customer communication and experience.
Summary: Reduction of manual work in communication, keeping customers informed throughout the entire buying journey, and organizing campaigns by specific segments, which contributes to greater engagement and satisfaction.
A feature connected to the customer's real workflow.
Ctba.Shop is a marketplace that offers a wide variety of imported and domestic products, including accessories, health, beauty, home, electronics, fashion, sports and pet shop items, serving consumers across Brazil through the Nuvemshop platform. Improve communication with customers by keeping them informed and engaged, and organize targeted campaigns for different audiences to avoid generic communications and spam.
Message automation to welcome new customers, confirm orders and provide shipping updates, integrated with the Nuvemshop platform. Uses tag-based segmentation to separate audiences such as new customers, at-risk customers, inactive customers and recent purchasers, enabling targeted and relevant campaigns.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Continuous updates on shipping and tracking
04
Segmented communication that avoids spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage efficient communication in a marketplace with a wide variety of categories and diverse audiences, avoiding spam while keeping the customer consistently informed and engaged. Implement welcome automations, order confirmation and shipping update workflows, and label-based segmentation for targeted campaigns, ensuring relevant and organized communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Shipping status update to keep customers informed
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation to separate audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
Targeted campaigns for specific audiences avoiding generic communication
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Integrated automation reduces manual work and increases efficiency
Segmentação é essencial para evitar spam e melhorar engajamento
Keeping customers informed throughout the entire journey strengthens the relationship
Audience-organized campaigns generate more relevant communication
Expand the use of segmentation to include repurchase and review campaigns, and additionally explore further integrations for support and abandoned cart messages.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.