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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

557 cases found
Ana Arruda Joias Jewelry and semi-jewelry · Welcome for new customers

Ana Arruda Joias uses automations and segmentation to engage customers and recover carts, avoiding generic messaging.

Jewelry and semi-jewelry Marketing automation Segmentation
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Vende Tutty Marketplaces and multi-brand stores · Welcome for new customers

Marketplace that uses automations and segmentation to improve communication and order management.

Marketplaces and multi-brand stores Automação Segmentation
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Nancco Imports Marketplaces and multi-brand stores · Order cancellation

Nancco Imports uses automations and segmentation to improve communication and operations during renovation.

Marketplaces and multi-brand stores Automação Segmentation
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Orla Jewelry and semi-jewelry · Solicitacao de avaliacao

Orla uses cart recovery and review automations, with targeted campaigns for jewelry customers.

Jewelry and semi-jewelry Marketing automation Recuperação de carrinho
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Confecciones JP Palacio Fashion & accessories · Welcome for new customers

Confecciones JP Palacio uses automation and segmentation to improve customer relationships and highlight quality and innovation in fashion.

Fashion & accessories automation segmentação
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Benvê Store Fashion & accessories · Welcome for new customers

Benvê Store uses automations and segmentation for personalized communication and cart recovery.

Fashion & accessories Marketing automation Segmentation
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Camomila Fashion & accessories · Welcome for new customers

Camomila uses automations and segmentation to improve communication and engagement in women's fashion e‑commerce.

Fashion & accessories Automação Segmentation
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Cultural Cosmético Beauty & cosmetics · Welcome for new customers

Cultural Cosmético uses automations and segmentation to engage customers with personalized messages and maintain efficient contact.

Beauty & cosmetics Automação Segmentation
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Runha Home & Decor · First-purchase incentive

Runha uses automation and segmentation to engage spiritual decor customers and optimize online sales.

Home & Decor Automação Segmentation
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Tubass Company Fashion & accessories · Solicitacao de avaliacao

Tubass Company uses automation and segmentation to improve relationships with oversize fashion customers.

Fashion & accessories Automação Segmentation
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OMM Fashion & accessories · Solicitacao de avaliacao

OMM uses automations and segmentation to engage women's fashion customers with relevant messages.

Fashion & accessories Automação Segmentation
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Susuto Equipamentos Para Pesca Esportiva Sports & Fitness · Recuperacao de carrinho abandonado

Susuto uses automations and segmentation to keep customers informed and drive repurchases in sport fishing.

Sports & Fitness Automação Segmentation
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Rd Shoes Footwear · Welcome for new customers

Rd Shoes uses automations and segmentation to improve relationships and encourage repeat purchases.

Footwear Automação Segmentation
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Tflow CMD Fashion & accessories · Mass messages

Tflow CMD uses segmentation and mass campaigns to engage men's fashion customers with personalized messages.

Fashion & accessories Mass campaigns Segmentation
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Auralezzi Beauty & cosmetics · Welcome for new customers

Auralezzi uses automations and segmentation to improve relationships and sales in the online beauty store.

Beauty & cosmetics Automação Segmentation
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Diaan Mayorista Beauty & cosmetics · Welcome for new customers

Diaan Mayorista uses automations and segmentation to improve communication and online sales of cosmetics.

Beauty & cosmetics Marketing automation Audience targeting
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Les Câlines Babies & Maternity · Atualizacao de envio

Les Câlines uses automations and segmentation to notify customers and organize campaigns without generic communication.

Babies & Maternity Automação Segmentation
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Moda Feminina | Bella Che Fashion & accessories · Welcome for new customers

Women's Fashion | Bella Che uses automation to welcome new customers with personalized messages.

Fashion & accessories Automação Segmentation
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Andreia Higicol Marketplaces and multi-brand stores · Atualizacao de envio

Andreia Higicol uses automations and segmentation to confirm orders and update shipments, avoiding generic messages.

Marketplaces and multi-brand stores Automação Segmentation
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Ma Chérie Moda Fitness Sports & Fitness · Recuperacao de carrinho abandonado

Ma Chérie uses automation to recover customers with abandoned carts, avoiding spam through precise segmentation.

Sports & Fitness Marketing automation Recuperação de carrinho
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Infinity Sunglasses Eyewear & Accessories · Order cancellation

Infinity Sunglasses uses automations for efficient communication and segmentation for personalized campaigns.

Eyewear & Accessories Automação Segmentation
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Skopos Fashion & accessories · Recuperacao de carrinho abandonado

Skopos uses WPP Marketing automations to recover sales and remind about payments, improving the customer experience.

Fashion & accessories automation cart recovery
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Me Closet Fashion & accessories · Welcome for new customers

Me Closet uses automations and segmentation to engage customers and optimize accessory sales.

Fashion & accessories Automação Segmentation
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Cherry Boop Fashion & accessories · Welcome for new customers

Cherry Boop uses automations and segmentation to engage women and girls with modest fashion.

Fashion & accessories Automação Segmentation
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.