automatically welcome new customers with message
Active automationAutomation and segmentation for personalized communication in cosmetics
Cultural Cosmético uses automations and segmentation to engage customers with personalized messages and maintain effective contact.
Summary: Reduces manual work in communication, increases engagement with customers through personalized messages, keeps customers informed about orders and shipments, and creates re-purchase flows to strengthen loyalty.
A feature connected to the client's real routine.
Online cosmetics store offering makeup, skincare, supplements, and perfumes, focused on enhancing outer beauty and promoting customer well-being. Create personalized and efficient communication for different audiences, keeping customers informed, encouraging first purchase, and strengthening post-sale relationships.
Use of automations configured to welcome new customers, encourage the first purchase, confirm orders, and update about shipping, combined with tagging segmentation to send specific messages to different audiences, avoiding generic communication or spam.
01
comunicação personalizada
02
automação de mensagens
03
Audience segmentation
04
Order and shipping information
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with different customer profiles in a competitive segment, avoiding generic messages that could be perceived as spam. Configure automations for different stages of the customer journey and use tagging segmentation to target specific campaigns, ensuring each audience receives relevant and timely messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Stimulates the customer when they show interest
Active automationKeep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
message automation for reception, encouragement, confirmation, and update
The company quickly understands where WhatsApp fits into the journey.
02
segmentation by tags for different audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
sending specific messages for each segment
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integration with e-commerce platform for order data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita comunicação genérica e aumenta relevância
automação reduz esforço manual e mantém clientes informados
mensagens personalizadas fortalecem o relacionamento e incentivam recompra
Expand the use of segmentation for seasonal promotional campaigns, integrate new automations for post-sale support, and explore behavior analytics to further enhance personalization.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.