automatically welcome new customers with message
Active automationSegmented communication and automations that facilitate the shopping experience
Marketplace that uses automation and segmentation to improve communication and order management.
Summary: Helps recover opportunities, keeps customers informed, creates a reorder chain, and organizes campaigns by segment, reducing the risk of generic communication and increasing operational efficiency.
A feature connected to the client's real routine.
Vende Tutty is an Argentine marketplace offering a variety of products in categories such as electronics, home and design, and urban fashion, facilitating quick buying and selling through an online platform. Improve the customer experience with automated messages for greetings, order confirmations, and shipping updates, also avoiding generic communication through audience segmentation.
Uses configured automations to receive new customers, automatically confirm orders, and inform about shipping and tracking. Segments the audience with tags for targeted campaigns, avoiding spam and irrelevant communication.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Automatic shipping and tracking updates
04
Segmented communication to avoid spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage communication with a diverse customer base in a marketplace with multiple categories, avoiding generic messages and ensuring each audience receives relevant information. Implements automations for key stages of the customer journey and tags segmentation to send specific campaigns to different audiences, such as new customers and recent buyers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of messages for greetings, order confirmation, and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
Audience segmentation with tags for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Sending targeted messages to audiences such as new customers and recent buyers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Avoids generic communication and enhances message relevance
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is vital to prevent spam and improve the customer experience
Automation reduces manual work and increases efficiency
Personalized communication strengthens relationships with customers in marketplaces
Integrating automations and segmentation improves management of multiple product categories
Expand the use of segmentation for mass campaigns and integrate new automations for post-sale support and evaluation, broadening customer engagement.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.