Keep the customer informed about shipping and tracking
Active automationSegmented communication and automations that keep customers informed
Andreia Higicol uses automation and segmentation to confirm orders and update shipments, avoiding generic messages.
Summary: Improves communication with customers, reduces manual work in message management, maintains customer trust with updated information, and organizes campaigns by segment, avoiding spam.
A feature connected to the client's real routine.
Andreia Higicol is a multi-brand marketplace whose online store is temporarily offline, limiting detailed catalogue and audience analysis. Utilizes Nuvemshop platform for e-commerce. Ensure customers receive clear, updated information about orders and shipments, besides avoiding generic communication through audience segmentation.
Active automation for automatic confirmation of approved orders and continuous updates on shipping and tracking. Segmented campaigns by tags classifying customers into specific groups to avoid spam and improve message relevance.
01
Mantém clientes informados sobre pedidos e envios
02
Avoids generic communication and spam
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Reduz trabalho manual com automações
04
Organizes campaigns by specific segments
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized contact with customers in a marketplace with a varied catalogue and temporarily offline store, avoiding generic messages and ensuring updates on orders. Implementation of automations for order confirmation and shipment updates, combined with segmentation by tags for targeted campaigns aimed at specific audiences such as new customers, inactive, or at-risk customers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Automatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation for automatic confirmation of approved orders
The company quickly understands where WhatsApp fits into the journey.
02
Automation for shipment update and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Segmentação do público por etiquetas para campanhas direcionadas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Envio de mensagens personalizadas conforme perfil do cliente
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication in marketplaces
Automation reduces manual effort and enhances customer experience
Keeping customers informed increases trust even during downtime
Integrating automations with segmentation delivers positive operational results
Reactivate the store to expand automations and segmentations, explore mass segmented campaigns for different customer profiles, and integrate new support and repurchase features.
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