notifies customers about cancellations and opens support channels
Active automationSegmented communication and automations that keep customers informed and organize processes
Nancco Imports uses automations and segmentation to improve communication and operation during renovation.
Summary: Reduce manual work in communication, keep customers more informed about their orders, organize campaigns by segments, and maintain the repurchase cadence even during the website renovation.
A feature connected to the client's real routine.
Nancco Imports is a marketplace under renovation that sells a variety of imported items, with a general audience interested in imported products. The site is under maintenance, without detailed information available, but the company aims to maintain efficient and organized communication with its customers. Ensure that customers receive clear and automatic information about their orders, avoid generic communication and spam, and structure segmented campaigns for different customer profiles.
Use of automations configured for order confirmation, shipment update, and order cancellation, as well as audience segmentation via labels to direct specific messages, avoiding mass and generic communication.
01
Keeps customers informed about order status
02
Avoids generic communication and spam
03
Organizes campaigns by segments
04
Reduces manual work in communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and organized communication during the website renovation, avoiding generic messages and ensuring customers are always updated about their orders. Set up automations for essential transactional messages and use segmentation to send targeted campaigns to specific audiences, such as new, inactive, or at-risk customers, avoiding spam and improving customer experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automação envia confirmação automática de pedidos aprovados
The company quickly understands where WhatsApp fits into the journey.
02
Automatic update of shipping and tracking for customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic notice of order cancellation with support referral
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation via labels for campaigns targeted at specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Prevents sending unsegmented mass messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Automation reduces the need for manual communication
Segmentation improves the relevance of sent messages
Keeping customers informed increases trust even during renovation periods
Segmented communication avoids negative perceptions of spam
Enhance segmentation based on post-renovation behavior data, expand targeted campaigns, and integrate new features for customer support and evaluation.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.