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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

414 cases found
Tekmi Cosméticos Beauty & cosmetics · Recuperacao de carrinho abandonado

Tekmi Cosméticos uses automations and segmentation to recover carts, encourage purchases, and inform customers.

Beauty & cosmetics Marketing automation Segmentation
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Allana Brand Fashion & accessories · Welcome for new customers

Allana Brand uses automations and segmentation to engage customers with personalized messages and avoid spam.

Fashion & accessories Automação Segmentation
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Bonnie's Deli Food & Beverage · Welcome for new customers

Bonnie's Deli uses automations and segmentation to improve communication and order management.

Food & Beverage Automação Segmentation
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Pesca shop Kaviar Kaufen Food & Beverage · Welcome for new customers

Pesca shop Kaviar Kaufen uses automations and segmentation to improve the experience and efficiency of selling gourmet caviar.

Food & Beverage Automação de Marketing Segmentation
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Souza Joias Jewelry and semi-jewelry · Welcome for new customers

Souza Joias uses automations and segmentation to improve communication and experience at Brazil's largest silver jewelry e‑commerce.

Jewelry and semi-jewelry Automação Segmentation
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Outfit Br Fashion & accessories · Order cancellation

Outfit Br uses automations and segmented campaigns to improve communication, recover carts, and encourage repurchase.

Fashion & accessories Automação Segmentation
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Atypical Fashion & accessories · Recuperacao de carrinho abandonado

Atypical uses automations to recover carts, encourage first purchases, and update shipping, with segmentation to avoid spam.

Fashion & accessories Marketing automation Recuperação de carrinho
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Sipesca MX Sports & Fitness · Welcome for new customers

Sipesca MX uses automations and segmentation to improve communication and engagement with sport fishing and shooting customers.

Sports & Fitness Automação Segmentation
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For Derm Beauty & cosmetics · Recuperacao de carrinho abandonado

For Derm uses automations and segmentation to engage customers of premium dermocosmetics.

Beauty & cosmetics automação de marketing segmentação
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Clover Store Fashion & accessories · Recuperacao de carrinho abandonado

Clover Store uses automations to recover sales and remind customers about payments, keeping them informed and organizing segmented campaigns.

Fashion & accessories Marketing automation Recuperação de carrinho
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B M Metal Mart Hyderabad Household utilities · Welcome for new customers

B M Metal Mart uses automations and segmentation to inform customers and organize campaigns.

Household utilities automation segmentação
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Aura Siete Fashion & accessories · Solicitacao de avaliacao

Aura Siete uses WPP Marketing for automated workflows and segmented campaigns, improving relationships with urban fashion customers.

Fashion & accessories Automação Segmentation
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Te Escolhi Babies & Maternity · Welcome for new customers

Online baby clothing store uses automations and segmentation to improve relationships and sales.

Babies & Maternity Automação Segmentation
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EFITNESS Fashion & accessories · Order cancellation

EFITNESS uses WPP Marketing for automations and segmented campaigns, improving communication with plus size customers.

Fashion & accessories automation campanhas segmentadas
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DeportivoShop Sports & Fitness · Recuperacao de carrinho abandonado

DeportivoShop uses automations and segmentation to improve the shopping experience and reduce abandonment.

Sports & Fitness Cart recovery automation Segmentation
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Cultivamente Health & supplements · Atualizacao de envio

Cultivamente uses automations and segmented campaigns to improve the customer experience and strengthen repurchase.

Health & supplements Order confirmation automation Shipping update
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Como Fidelizar Clientes Digital products · Welcome for new customers

Blog uses automations and segmentation to engage audiences with personalized messages and keep customers informed.

Digital products Automação Segmentation
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Kiaora Fashion & accessories · Recuperacao de carrinho abandonado

Kiaora uses automations and segmented campaigns to enhance the shopping experience and build customer loyalty.

Fashion & accessories Marketing automation Segmentation
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Biquínis Da Fabi Fashion & accessories · Recuperacao de carrinho abandonado

Biquínis Da Fabi uses automations and segmentation to recover carts and remind customers about payments, avoiding spam and improving the experience.

Fashion & accessories Message automation Recuperação de carrinho
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Arceviashop Marketplaces and multi-brand stores · Recuperacao de carrinho abandonado

Arceviashop uses automations and segmentation to recover carts and remind about payments, keeping customers engaged and informed.

Marketplaces and multi-brand stores Automação Recuperação de carrinho
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Motor Pantaneiro Auto parts & accessories · Welcome for new customers

Motor Pantaneiro uses automations and segmentation to improve communication and sales in the marine engine market.

Auto parts & accessories automation segmentação
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Store Auto Auto parts & accessories · Recuperacao de carrinho abandonado

Store Auto uses automations to recover abandoned carts and confirm orders, keeping customers informed and organizing segmented campaigns.

Auto parts & accessories Automação Recuperação de carrinho
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Basic.us Fashion & accessories · Recuperacao de carrinho abandonado

Basic.us uses automations and segmented campaigns to improve the purchase journey and engagement.

Fashion & accessories Marketing automation Recuperação de carrinho
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Health Nutrition For You Health & supplements · Order cancellation

Health Nutrition For You uses automations and segmentation to engage customers with natural supplements focused on women's health.

Health & supplements Automação Segmentation
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.