automatically welcome new customers with message
Active automationSegmented communication that values the luxury of fresh caviar
Pesca shop Kaviar Kaufen uses automations and segmentation to enhance experience and efficiency in selling gourmet caviar.
Summary: Reduction of manual work, improved customer experience, more effective and organized communication, and maintaining informed and engaged customers.
A feature connected to the client's real routine.
Pesca Production GmbH & Co.kg is a German company that produces and markets fresh caviar from salmon, sturgeon, and other gourmet delicacies, focusing on demanding consumers and gourmet segment clients. Improve communication with customers, increase operational efficiency, and create a personalized experience that emphasizes the premium product.
Use of automations configured to welcome new customers, confirm orders, notify about cancellations, and remind about pending payments. Tag segmentation to send specific messages to different audiences, avoiding generic communication.
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recepção automática de novos clientes
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Automatic order confirmation
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quick support cancellation alerts
04
Pending payment reminders
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure personalized and efficient communication for a demanding audience, avoiding spam and keeping customers informed about their orders and payment statuses. Implementation of welcome automations, order confirmation, cancellation, and payment reminder messages, combined with detailed segmentation for targeted campaigns.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Completed: recurring use
Recent use: Order Paid: recurring use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation of messages for different order stages
The company quickly understands where WhatsApp fits into the journey.
02
audience segmentation by tags for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
integration with Wix platform for data synchronization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
sending personalized messages according to customer profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation avoids generic communication and improves engagement
automation reduces manual effort and increases efficiency
relevant messages value premium products
integration with e-commerce facilitates order and customer management
Assess the activation of additional automations such as incentives for first purchase and shipping updates to enhance engagement and customer satisfaction.
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