keeps the customer informed about shipping and tracking
Active automationSegmented messaging and automations that keep customers informed and engaged
Cultivamente uses automations and segmented campaigns to improve the customer experience and strengthen repurchase.
Summary: Helps recover sales opportunities, reduces the team’s manual work, keeps customers informed, and creates an efficient cadence for repurchase and engagement.
A feature connected to the customer's real workflow.
Cultivamente is an Argentine online store offering natural supplements focused on health and wellness, with products for hormonal balance, energy, the immune system, and more. The e-commerce uses the Nuvemshop platform and offers online payment and order shipping. Keep customers informed about order status, avoid generic communication and spam, and strengthen relationships with segmented audiences to increase repeat purchases and satisfaction.
Active automation for automatic confirmation of approved orders and shipping updates with tracking, plus mass campaigns segmented by tags that separate audiences such as new customers, at-risk, inactive, and recent buyers.
01
reduction of manual work
02
manutenção do cliente informado sobre pedidos
03
evita comunicação genérica e spam
04
strengthens relationships through segmentation
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for diverse audiences, avoiding spam and keeping customers consistently informed about their orders and repurchase opportunities. Implement automations for order confirmation and shipment updates, along with mass campaigns segmented by tags that enable targeted, relevant messages for each customer group.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
automatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: heavy use
Recent use: Order Shipping: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
automatic sending of approved order confirmation
This step keeps service, sales, campaign or support connected to the conversation history.
04
automatic shipment update with tracking
This step keeps service, sales, campaign or support connected to the conversation history.
05
campanhas em massa segmentadas por etiquetas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
targeted messages for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
07
integration with Nuvemshop platform
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents fatigue from generic messages
automation reduces manual work and errors
Keeping customers informed increases satisfaction
personalized campaigns strengthen repeat purchases
Expand the use of automations to include welcome and support messages, and explore new segmentations for even more personalized campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.