Keep the customer informed about shipping and tracking
Active automationSegmented communication and automations that keep customers informed and engaged
Cultivamente uses automation and segmented campaigns to improve customer experience and strengthen repeat business.
Summary: Helps recover sales opportunities, reduces manual team work, keeps customers informed, and creates an efficient sequence for repurchase and engagement.
A feature connected to the client's real routine.
Cultivamente is an Argentine online store offering natural supplements focused on health and well-being, with products for hormonal balance, energy, immune system, among others. The e-commerce uses the Nuvemshop platform and offers online payment and order shipping. Keep customers informed about order status, avoid generic communication and spam, and strengthen relationships with segmented audiences to increase repurchase and satisfaction.
Active automation for automatic confirmation of approved orders and updating shipping with tracking, as well as segmented mass campaigns by labels that separate audiences such as new, at-risk, inactive, and recent buyers.
01
Reduction of manual work
02
manutenção do cliente informado sobre pedidos
03
evita comunicação genérica e spam
04
Strengthens relationships through segmentation
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for various audiences, avoiding spam and keeping the customer always updated on their orders and repurchase opportunities. Implementation of automations for order confirmation and shipping updates, along with segmented mass campaigns by labels that allow targeted and relevant messages for each group of customers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Automatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: intensive use
Recent use: Order Shipping: intensive use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
automatic order confirmation send
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
automatic shipment update with tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
campanhas em massa segmentadas por etiquetas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
messages directed to specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
integration with Nuvemshop platform
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents wear with generic messages
automation reduces manual work and errors
keeping customers informed increases satisfaction
personalized campaigns strengthen repurchase
Expand the use of automations to include welcome messages and support, as well as explore new segments for even more personalized campaigns.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.