notifies customers about cancellations and opens the way for support
Active automationAutomation and segmentation for efficient engagement in plus-size fashion
EFITNESS uses WPP Marketing for automations and segmented campaigns, improving communication with plus size customers.
Summary: Reduction of manual work in communication, improved customer engagement through relevant messages, keeping customers informed about their orders and payments, and efficient organization of campaigns by distinct segments.
A feature connected to the customer's real workflow.
EFITNESS is a brand specialized in plus-size fashion, offering garments with exclusive encapsulation technology and zero transparency, focused on unique looks for plus-size sizes. It operates in the plus-size women's fashion segment, seeking innovation and comfort for its audience. Keep customers informed about their orders, encourage the first purchase, remind about pending payments, communicate cancellations and run targeted campaigns for different customer profiles, avoiding generic messages and spam.
Use of automations configured for order confirmation messages, shipping updates, first-purchase incentives, pending payment reminders and cancellation notices. Mass campaigns segmented by tags that identify audiences such as new customers, at-risk, inactive and recent buyers, ensuring targeted and relevant communication.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a segmented plus-size fashion audience, avoiding spam and generic messages, and keeping customers informed throughout the purchase and post-purchase process. Implement WPP Marketing automations for key purchase-cycle messages and use tag-based segmented campaigns to send specific messages to different customer groups, optimizing relationships and the consumer experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automation · with mediaBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Shipping: heavy use
Recent use: Cart Created: heavy use
Recent use: Order Paid: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
message automation for order and payment stages
This step keeps service, sales, campaign or support connected to the conversation history.
04
campanhas em massa segmentadas por etiquetas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
targeted sending to specific audiences such as new customers and inactive customers
This step keeps service, sales, campaign or support connected to the conversation history.
06
integração com plataforma de e-commerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita desgaste com mensagens irrelevantes
automation improves operational efficiency
personalized communication strengthens relationships
e-commerce integration is essential for accurate data
Further enhance targeting for new customer segments, explore new automations for repurchase and reviews, and expand the use of segmented campaigns to strengthen loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.