notifies customers about cancellations and opens the way for support
Active automationAutomation and segmentation for engagement and repurchase in fashion
Outfit Br uses automations and segmented campaigns to improve communication, recover carts, and encourage repurchase.
Summary: Helps recover sales opportunities, reduces manual work with automation, keeps customers informed about their orders, and creates an organized, segmented repurchase cadence.
A feature connected to the customer's real workflow.
Online fashion and apparel store offering T-shirts, sneakers, shorts, hoodies, caps, bags and accessories from well-known brands, serving young and adult consumers of casual and sportswear. Improve customer engagement, recover abandoned carts, encourage first-time purchases and boost repeat purchases with segmented, automated messages.
Use automations to send cart recovery messages, order confirmations, shipping updates, order cancellations, first-purchase incentives, and repurchase coupons. Bulk campaigns are sent to segmented audiences with specific tags, avoiding generic communication and spam.
01
Abandoned cart recovery
02
Personalized and segmented communication
03
First-purchase incentive
04
Incentivo à recompra com cupom
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with different customer profiles, recover lost sales from abandoned carts, and create a consistent repurchase cadence without generating spam. Implement automations configured for various moments of the customer journey, combined with segmented campaigns that use tags to target specific audiences with tailored messages, ensuring relevance and engagement.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Active automationre-engage customers after purchase with return incentives
Configured time: 30keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Created: heavy use
Recent use: Cart Recovery: high usage
Recent use: Order Paid: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends messages at strategic moments in the customer journey
This step keeps service, sales, campaign or support connected to the conversation history.
04
Campanhas em massa são segmentadas por etiquetas para públicos específicos
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Messages avoid spam by being targeted and relevant
This step keeps service, sales, campaign or support connected to the conversation history.
06
Integration with e-commerce platform enables real-time updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation avoids generic communication and increases engagement
Automation reduces manual effort and improves the customer experience
Messages at the right moments recover lost sales
Coupon incentives encourage repeat purchases and customer loyalty
Improve segmentations and explore new automations to expand engagement, while continuously monitoring campaign effectiveness for strategic adjustments.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.