Automation and segmentation for engagement and fashion re-purchase

Outfit Br uses automations and segmented campaigns to improve communication, recover carts, and encourage repurchase.

Fashion and accessories Automação Segmentation Mass campaigns Recuperação de carrinho Repurchase

Summary: Helps recover sales opportunities, reduces manual work with automation, keeps customers informed about their orders, and creates an organized and segmented re-purchase cycle.

A feature connected to the client's real routine.

Fashion and clothing online store offering t-shirts, sneakers, shorts, hoodies, caps, bags, and accessories from recognized brands, serving young and adult casual and sportswear consumers. Improve engagement, recover abandoned carts, promote first purchase, and encourage re-purchase with segmented and automatic messages.

Uses automations for cart recovery messages, order confirmation, shipment updates, order cancellations, first purchase incentives, and re-purchase with coupons. Mass campaigns are sent to segmented audiences with specific tags, avoiding generic messages and spam.

01 Abandoned cart recovery

02 Personalized and segmented communication

03 Encouragement of first purchase

04 Incentivo à recompra com cupom

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain efficient and personalized communication with different customer profiles, recover lost sales from abandoned carts, and create a consistent re-purchase cycle without sending spam. Implementation of automations for various stages of the customer journey, combined with segmented campaigns using tags to deliver specific messages to different audiences, ensuring relevance and engagement.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Order cancellation Recuperacao de carrinho abandonado First purchase incentive Repurchase with coupon Atualizacao de envio Confirmacao de pedido Bulk messages Customer Segmentation

Order cancellation

notifies customers about cancellations and opens support channels

Active automation

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

First purchase incentive

Stimulates the customer when they show interest

Active automation

Repurchase with coupon

activates customers post-purchase with return incentives

Configured time: 30

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Confirmacao de pedido

Automatically confirm approved orders

Active automation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Cart Created: intensive use

Recent use: Cart Recovery: intensive use

Recent use: Order Paid: intensive use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Automation sends messages at strategic moments of the customer journey The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Campanhas em massa são segmentadas por etiquetas para públicos específicos Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Messages prevent spam by being targeted and relevant The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Integration with e-commerce platform allows real-time updates The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation avoids generic communication and increases engagement

Automation reduces manual effort and enhances customer experience

Messages sent at right moments recover lost sales

Incentives via coupons stimulate re-purchase and loyalty

Improve segmentation and explore new automations to expand engagement, as well as continuously monitor campaign effectiveness for strategic adjustments.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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