automatically welcome new customers with message
Active automationSegmented communication and automations that strengthen the shopping experience
The online store for baby clothes uses automations and segmentation to enhance relationships and sales.
Summary: Helps recover sales opportunities, reduces manual work with automated communication, keeps customers informed about their orders, and creates a re-purchase cycle through segmented campaigns.
A feature connected to the client's real routine.
Online store selling baby clothes such as bodysuits, kits, sets, overalls, and rompers, serving parents, pregnant women, and family members seeking products for the layette and daily use. Improve purchase experience, increase conversion, and loyalty through segmented communication and automations that accompany the customer throughout the journey.
Use of automations to welcome, recover abandoned carts, confirm orders, and update shipping information, in addition to mass segmented campaigns by tags that identify different customer profiles, avoiding generic messages or spam.
01
recuperação de carrinhos abandonados
02
comunicação segmentada e personalizada
03
automated order and shipment information
04
manual work reduction
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication that can be perceived as spam, recover lost sales due to cart abandonment, and keep the customer informed throughout the entire purchasing process automatically. Implementation of automations set for welcome messages, cart recovery, order confirmation, and shipment updates, combined with segmented campaigns that use tags to target specific messages based on the customer's profile and behavior.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Active automationKeep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: intensive use
Recent use: Welcome: intensive use
Recent use: Order Shipping: intensive use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
automation of messages for welcoming new customers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
automatic recovery of abandoned carts
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
automatic updates on shipping status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
mass campaigns segmented by tags for different profiles
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
Next steps in the setup.
segmentation prevents generic communication and spam
automação reduz trabalho manual e aumenta eficiência
keeping the customer informed improves the experience and trust
segmented campaigns create reorder queue
Expand the use of segmentation for new customer profiles, activate pending payment automation, and explore mass campaigns with higher frequency to strengthen relationships and increase loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.