welcomes new customers with an automatic message
Active automationSegmented messaging and automations that strengthen the shopping experience
Online baby clothing store uses automations and segmentation to improve relationships and sales.
Summary: Helps recover sales opportunities, reduces manual work with automated communication, keeps customers informed about their orders, and creates a repurchase cadence through segmented campaigns.
A feature connected to the customer's real workflow.
Online store selling baby clothing such as bodysuits, sets, outfits, rompers, and one-pieces, serving parents, expectant mothers, and relatives looking for layette items and everyday wear. Improve the shopping experience, increase conversion, and build customer loyalty through segmented communication and automations that support the customer throughout the entire journey.
Use automations to welcome customers, recover abandoned carts, confirm orders and provide shipping updates, plus run mass campaigns segmented by tags that identify different customer profiles, avoiding generic messages or spam.
01
recuperação de carrinhos abandonados
02
comunicação segmentada e personalizada
03
automated order and shipping information
04
reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication that may be perceived as spam, recover lost sales from cart abandonment, and keep the customer informed throughout the entire purchase process in an automated way. Implement automations configured for welcome messages, cart recovery, order confirmation and shipping updates, combined with targeted campaigns that use tags to direct specific messages according to the customer’s profile and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Active automationkeeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Paid: heavy use
Recent use: Welcome: heavy use
Recent use: Order Shipping: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
message automation for welcoming new customers
This step keeps service, sales, campaign or support connected to the conversation history.
04
automatic abandoned cart recovery
This step keeps service, sales, campaign or support connected to the conversation history.
05
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
06
automatic update on shipment status
This step keeps service, sales, campaign or support connected to the conversation history.
07
targeted mass campaigns by tags for different profiles
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
Next steps for setup.
segmentation prevents generic communication and spam
automação reduz trabalho manual e aumenta eficiência
Keeping the customer informed improves experience and trust
segmented campaigns create repurchase cadence
Expand the use of segmentation to new customer profiles, enable automation for pending payments and run mass campaigns more frequently to strengthen relationships and increase retention.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.