recovers customers who started but did not complete a purchase
Configured time: 60Automation and segmentation for effective engagement in swimwear fashion
Da Fabi swimsuits use automations and segmentation to recover carts and remind payments, avoiding spam and improving the experience.
Summary: Help recover sales opportunities, reduce manual work with automatic messages, keep customers informed about their orders, and create a relevant and segmented communication cadence.
A feature connected to the client's real routine.
An online store specializing in bikinis and swimwear, offering various models and prints for women interested in women's fashion via an e-commerce integrated with the Nuvemshop platform. Recover potential sales through abandoned cart recovery and remind customers about pending payments, besides segmenting campaigns for specific audiences to avoid generic messaging.
Use active automations to send automatic cart recovery messages and pending payment reminders, combined with mass campaigns segmented by tags for audiences such as new customers, at-risk customers, inactive users, and recent buyers.
01
recuperação de carrinhos abandonados
02
automatic pending payment reminders
03
comunicação segmentada e personalizada
04
Reduction of manual work
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with customers to reduce cart abandonment and payment delays, without overwhelming the audience with generic or excessive messages. Implement automations for cart recovery and payment reminders, along with targeted campaigns that ensure messages are directed to specific audiences, optimizing engagement and customer experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
reminds customers about unpaid orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: intensive use
Recent use: Order Completed: intensive use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends messages to customers who abandoned their carts
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
lembretes automáticos para pagamentos pendentes
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
campanhas em massa segmentadas por etiquetas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
envio de mensagens específicas para públicos distintos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
integração com plataforma Nuvemshop para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita spam e aumenta relevância da comunicação
Automation reduces manual effort and improves efficiency
Keeping customers informed helps foster loyalty
Specific campaigns generate greater engagement
Expand the use of automations to confirm orders and update shipping, as well as explore new segmentations for reorder and product review campaigns.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.