automatically welcome new customers with message
Active automationEffective automation for engagement and recovery of customers in the nautical market
Motor Pantaneiro uses automations and segmentation to improve communication and sales in the nautical engine market.
Summary: Reduce manual work with automated communication, increase engagement and sales opportunity recovery, and keep customers informed about their orders and payment status.
A feature connected to the client's real routine.
Motor Pantaneiro has been operating for over 32 years in the nautical market, offering outboard motors, long-tail engines, and accessories for small boats, serving boat owners, fishermen, and water sports enthusiasts. Improve customer relationships, increase sales conversion, and reduce cart abandonment through automated and segmented communication.
Implementation of automations configured to welcome new customers, recover abandoned carts, encourage first purchases, confirm orders, update shipments, remind about pending payments, and notify about cancellations. Segmentation by tags enables targeted messaging to specific audiences, avoiding spam and generic communication.
01
recuperação de carrinhos abandonados
02
Automated reception of new customers
03
confirmação e atualização automática de pedidos
04
lembrete de pagamento pendente
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged in a specialized market, avoiding generic communication that can cause disinterest or loss of sales opportunities. Setup of automations by WPP Marketing to cover critical steps of the customer journey and segmentation to send specific messages to groups such as new customers, at-risk customers, recent buyers, and best customers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationrecovers customers who started but did not complete a purchase
Configured time: 60Stimulates the customer when they show interest
Active automation · with mediumKeep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
Recent use: Cart Created: one-time use
Recent use: Welcome: one-time use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends automatic messages at strategic moments in the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation uses tags to separate audiences and customize campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Customers receive specific messages according to their profile and behavior
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integração com plataforma de e-commerce mantém dados sincronizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Messages cover everything from welcomes to post-sale and support
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita comunicação genérica e aumenta relevância das mensagens
automação reduz esforço manual e mantém clientes informados
Complete coverage of the customer journey enhances sales opportunities
E-commerce integration facilitates order management and updates
Explore segmented mass campaigns to expand the reach of special offers and promotions, as well as to integrate new features for product support and review.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.