recovers customers who started but did not complete a purchase
Active automationCart recovery and payment reminders for fashion stores.
Clover Store uses automations to recover sales and remind payments, keeping customers informed and organizing segmented campaigns.
Summary: Helps recover sales opportunities, reduces manual team work, keeps customers informed, and organizes campaigns by segment, promoting relevant communication.
A feature connected to the client's real routine.
Online store focused on selling clothes and accessories with promotional offers and combos, using an integrated e-commerce platform to facilitate shopping and online payment. Recover incomplete sales and remind customers about pending payments to increase conversion and improve the customer experience.
Automatic message sending to customers who abandoned their cart and those with pending payments, using segmentation by tags to avoid generic communication and spam.
01
Abandoned cart recovery
02
Automatic payment reminders
03
Comunicação segmentada e relevante
04
Redução de trabalho manual
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales opportunities from abandoned carts and unpaid orders, keeping customers informed without over-messaging. Implementation of automations for cart recovery and payment reminders, integrated with the e-commerce platform, with effective segmentation for targeted campaigns.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
reminds customers about unpaid orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Completed: one-time use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automatic identification of abandoned carts.
The company quickly understands where WhatsApp fits into the journey.
02
Sending personalized messages for recovery.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic reminders for pending payments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Audience segmentation by tags to avoid spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and increases relevance
Automação reduz esforço manual e melhora eficiência
Timely messages help recover lost sales
Evaluate activation of other automations such as order confirmation and shipping update to increase engagement and customer satisfaction.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.