recovers customers who started but did not complete a purchase
Active automationEfficient automation for cart recovery and order confirmation
Store Auto uses automations to recover abandoned carts and confirm orders, keeping customers informed and organizing segmented campaigns.
Summary: Helps recover sales opportunities, reduces manual team work, keeps customers informed about their orders, and organizes campaigns by segments, promoting greater relevance in communications.
A feature connected to the client's real routine.
An online store specializing in auto parts for cars, motorcycles, and trucks, with fast delivery across Brazil and easy installment plans. The target audience includes vehicle owners and repair shops seeking reliable parts and quick service. Recover sales opportunities with customers who abandon the cart and automatically confirm approved orders to keep the customer informed and engaged.
Use of automations configured in WPP Marketing to send automatic recovery messages for abandoned carts and order confirmation. Tag segmentation to avoid generic messages, directing specific campaigns to audiences such as new customers, at-risk customers, and recent buyers.
01
recuperação de carrinho abandonado
02
Automatic order confirmation
03
segmentation to avoid spam
04
manual work reduction
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with different customer profiles, avoiding generic messages that could be considered spam, and ensure sales recovery in a competitive auto parts market. Implementation of automations for cart recovery and order confirmation, combined with tag segmentation to send specific messages to different audiences, optimizing customer relationship and experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Automatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: one-time use
Recent use: Cart Recovery: occasional use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation sends messages to customers who abandoned the cart
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders is sent to the customer
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Use of tags to segment audiences and customize messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integração com plataforma de e-commerce para sincronização de dados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação é fundamental para evitar comunicação genérica e spam
automação reduz esforço manual e aumenta eficiência operacional
Keeping the customer informed contributes to a better shopping experience
System integration is key to effective automations
Expand automation use to include welcome messages and shipment updates, as well as explore targeted bulk campaigns to increase engagement and repurchase.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.