recovers customers who started but did not complete a purchase
Active automationSegmented communication that values skincare
For Derm uses automations and segmentation to engage premium dermocosmetics customers.
Summary: Helps recover purchase opportunities, keeps customers informed about their orders, reduces manual work for the team, and organizes campaigns by segment, promoting greater relevance and engagement.
A feature connected to the client's real routine.
Online store specializing in premium dermocosmetics with high technology, proven efficacy, and specialized curatorship, geared towards consumers who value high-quality beauty products and skincare. Keeps customers informed about their orders, recovers abandoned purchase opportunities, and promotes segmented communication for different customer profiles.
Use of configured automations for recovery of abandoned carts, shipping updates, unpaid reminders, and automatic order confirmations, combined with tag-based segmentation to send personalized messages to distinct audiences such as new customers, at-risk, or recent buyers.
01
recuperação de carrinhos abandonados
02
automatic updates on shipping and tracking
03
Pending payment reminders
04
Automatic order confirmation
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for a demanding audience of premium dermocosmetics, avoiding generic messages and increasing engagement without overburdening the team. Implementation of WPP Marketing automations for key purchase and usage processes and advanced segmentation to target specific campaigns, optimizing contact with different customer profiles.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Shipping: recurring use
Recent use: Order Paid: recurring use
Recent use: Order Completed: one-time use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation for abandoned cart messages
The company quickly understands where WhatsApp fits into the journey.
02
automatic sending of shipping updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
reminders about pending payments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Audience segmentation by tags for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita comunicação genérica e aumenta relevância
automação reduz esforço manual e melhora experiência do cliente
Accurate order information increases consumer trust
Personalized campaigns strengthen relationships with different profiles
Expand segmentation use to promotional campaigns and re-purchase programs, as well as integrating new review and support features to further enhance the customer experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.