recover customers who started a purchase but didn’t finish
Active automationSegmented communication that highlights skincare care
For Derm uses automations and segmentation to engage customers of premium dermocosmetics.
Summary: Helps recover purchase opportunities, keeps customers informed about their orders, reduces manual work for the team, and organizes campaigns by segment to drive greater relevance and engagement.
A feature connected to the customer's real workflow.
Online store specialized in premium dermocosmetics with advanced technology, proven efficacy and expert curation, targeted at consumers who value high-quality beauty products and skin care. Keep customers informed about their orders, recover abandoned purchase opportunities and promote segmented communication for different customer profiles.
Use automations configured for abandoned cart recovery, shipping updates, pending payment reminders, and automatic order confirmations, combined with tag-based segmentation to send personalized messages to distinct audiences such as new customers, at-risk customers, or recent buyers.
01
recuperação de carrinhos abandonados
02
automatic update on shipping and tracking
03
pending payment reminders
04
automatic order confirmation
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a discerning audience of premium dermocosmetics, avoiding generic messages and increasing engagement without overburdening the team. Implement WPP Marketing automations for key purchase-cycle processes and use advanced segmentation to target specific campaigns, optimizing contact with different customer profiles.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Order Shipping: recurring use
Recent use: Order Paid: recurring use
Recent use: Order Completed: one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
abandoned cart message automation
The company quickly understands where WhatsApp fits into the journey.
02
automatic shipping update delivery
This step keeps service, sales, campaign or support connected to the conversation history.
03
reminders about pending payments
This step keeps service, sales, campaign or support connected to the conversation history.
04
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
05
audience segmentation by tags for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância
automação reduz esforço manual e melhora experiência do cliente
Accurate order information increases consumer trust
personalized campaigns strengthen relationships with different profiles
Expand the use of segmentation for promotional campaigns and repurchase programs, and integrate new evaluation and support features to further enhance the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.