recover customers who started a purchase but didn’t finish
Configured time: 5Effective automation for cart recovery and payment management
DeportivoShop uses automations and segmentation to improve the shopping experience and reduce abandonment.
Summary: Helps recover sales opportunities, reduces manual order and payment follow-up work, keeps customers informed, and creates segmented communication that respects the user experience.
A feature connected to the customer's real workflow.
DeportivoShop is an Argentine online store selling sports products, apparel and accessories, offering online payment and free shipping. The e-commerce is integrated with the Nuvemshop platform and serves sports practitioners and fitness enthusiasts. Reduce cart abandonment and increase order conversion through automated, segmented messages, as well as remind customers about pending payments.
The system sends automated messages to customers who abandoned their cart, reminding them to complete the purchase after a configured time. Messages are also sent to customers with pending payments, encouraging them to finalize their order. Segmentation is done using tags that separate audiences such as new customers, at‑risk customers and recent buyers, preventing generic communications and spam.
01
recuperação de carrinho abandonado
02
lembrete de pagamento pendente
03
audience segmentation for personalized communication
04
reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment and unfinished payments by keeping customers informed without sending generic or excessive messages that may be seen as spam. Implement active automations for abandoned cart recovery and pending payment reminders, using tag-based segmentation to send targeted, relevant messages integrated with the Nuvemshop system.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
reminds customers about orders not yet paid
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of messages to customers who abandoned their cart after configured time
The company quickly understands where WhatsApp fits into the journey.
02
sending reminders to customers with pending payments
This step keeps service, sales, campaign or support connected to the conversation history.
03
tag-based segmentation to avoid generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
integração com plataforma de e-commerce para atualização automática
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic communication and spam
automation reduces manual effort and improves conversion
integration with platform makes managing orders and payments easier
Evaluate triggering other automations such as welcome messages and order confirmations, and explore segmented bulk campaigns to increase engagement and encourage repurchases.
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