recovers customers who started but did not complete a purchase
Configured time: 5Effective automation for cart recovery and payment management
DeportivoShop uses automations and segmentation to improve the shopping experience and reduce abandonment.
Summary: Helps to recover sales opportunities, reduces manual effort in tracking orders and payments, keeps customers informed, and creates targeted communication that respects the user experience.
A feature connected to the client's real routine.
DeportivoShop is an Argentine online store that sells sports products, clothing, and accessories, offering online payment and free shipping. The e-commerce is integrated with the Nuvemshop platform and caters to sports enthusiasts and fitness-minded individuals. Reduces cart abandonment and increases order conversion through automatic and targeted messages, as well as reminding customers about pending payments.
The system sends automatic messages to customers who have abandoned their cart, reminding them to complete the purchase after a configured time. Messages are also sent to customers with pending payments, encouraging order completion. Segmentation is done by tags that separate audiences such as new customers, at-risk customers, and recent buyers, avoiding generic communications and spam.
01
recuperação de carrinho abandonado
02
lembrete de pagamento pendente
03
Audience segmentation for personalized communication
04
manual work reduction
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Minimize cart abandonment and incomplete payments by keeping customers informed without generating generic or excessive messages that might be perceived as spam. Implements active automations for abandoned cart recovery and pending payment reminders, with segmentation by tags to send targeted and relevant messages, integrated with the Nuvemshop system.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
reminds customers about unpaid orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automatic sending of messages to customers who abandoned the cart after a configured time
The company quickly understands where WhatsApp fits into the journey.
02
Sending reminders to customers with pending payments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Segmentation by tags to avoid generic messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integração com plataforma de e-commerce para atualização automática
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation prevents generic communication and spam
Automation reduces manual effort and improves conversion
Integration with the platform facilitates order and payment management
Evaluate activation of other automations such as welcome and order confirmation, as well as explore segmented mass campaigns to increase engagement and encourage repeat purchases.
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WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.