welcomes new customers with an automatic message
Active automationAutomation and segmentation for qualified engagement in the loyalty blog
Blog uses automations and segmentation to engage audiences with personalized messages and keep customers informed.
Summary: Improved communication with your audience, reduced manual work through automations, higher qualified engagement, and keeping customers informed throughout the entire purchase and relationship process.
A feature connected to the customer's real workflow.
A blog specialized in tips, news and strategies for customer loyalty, focused on retention, cashback, CRM and relationship marketing in Latin America. The target audience includes companies, marketing professionals, relationship managers and entrepreneurs interested in improving customer retention and engagement. Engage diverse audiences with personalized messages, automate essential communications and avoid generic messaging to increase retention and qualified relationships.
Use automations to send welcome messages to new customers, automatic confirmations for approved orders, and shipping updates to keep customers informed. Segment the audience with tags for specific campaigns to avoid spam and generic communication.
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essential message automation
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audience segmentation for targeted campaigns
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reduction of manual work
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comunicação personalizada e relevante
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep your audience informed and engaged without sending generic messages or spam, while automating processes to reduce manual work and improve the customer experience. Implement automations for essential messages and use tag-based segmentation to send targeted campaigns to specific audiences such as new customers, at-risk customers, and recent buyers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: New Customer (Welcome): one-time use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
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automatic update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
audience segmentation by tags for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
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evita comunicação genérica e spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação é essencial para evitar spam e aumentar a relevância
automação reduz trabalho manual e melhora a experiência do cliente
Keeping the customer informed strengthens the relationship and loyalty
Digital loyalty programs should combine automations with precise segmentation
Expand the use of segmentation for mass campaigns with personalized messages, explore new automations for repurchase and reviews, and enhance integrations for even more efficient support.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.