recovers customers who started but did not complete a purchase
Configured time: 60Segmented communication and automations that strengthen the relationship with Kiaora customers
Kiaora uses automations and segmented campaigns to improve the shopping experience and foster customer loyalty.
Summary: Reduction of manual work, better organization of campaigns by segment, keeping the customer informed, and creating an efficient reorder and loyalty cycle.
A feature connected to the client's real routine.
Kiaora is an Argentine online store selling bags, wallets, shoes, and fashion accessories, offering free shipping and online payment. Its target audience is fashion-conscious consumers seeking to buy quality products online. Improve the shopping experience, increase conversion, and foster loyalty through automations and segmented campaigns, avoiding generic messages and spam.
Automations are used to recover abandoned carts, inform about shipment updates, remind of pending payments, and confirm orders. Mass campaigns are sent to segmented audiences by tags, such as new customers, inactive users, at-risk users, and recent buyers, ensuring relevant messages.
01
Sales opportunity recovery
02
Redução do trabalho manual
03
Personalized and segmented communication
04
Keeping customers informed about orders
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam sending, keeping the customer informed and engaged throughout the purchase process, from cart abandonment to re-purchase. Implementation of automations for cart recovery, shipment updates, payment reminders, and order confirmation, as well as segmented campaigns by tags that organize audiences and personalize messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
Recent use: Order Paid: one-time use
Recent use: Order Shipping: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation of messages for abandoned cart recovery
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Atualização automática sobre envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Automatic pending payment reminder
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
Mass campaigns segmented by audience tags
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
Next steps in the setup.
Segmentação evita spam e aumenta relevância das mensagens
Automation reduces manual work and speeds up communication
Manter o cliente informado melhora a experiência de compra
Organized campaigns by audience increase engagement
Further enhance segmentation for personalized campaigns and explore new automations for post-sale support and evaluation, expanding the relationship with the customer.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.