automatically welcome new customers with message
Active automationSegmented communication and automations for efficiency and better experience
B M Metal Mart uses automations and segmentation to inform customers and organize campaigns.
Summary: Helps recover sales opportunities, reduces team manual work, keeps customers informed about their orders, organizes campaigns by segment, and avoids generic messages.
A feature connected to the client's real routine.
B M Metal Mart Hyderabad is a store focused on kitchen utensils, appliances, cleaning products, and household organization, mainly serving local consumers in Hyderabad and Secunderabad with fast delivery. The ecommerce is based on the Wix platform. Improve customer experience through automated and segmented communication, keeping customers informed about orders and deliveries, and avoiding generic messages and spam.
Use of automations to send automatic welcome messages, order confirmation, shipping updates, and cancellations, combined with label-based segmentation to separate audiences like new customers, at-risk customers, and recent buyers, ensuring relevant and personalized messages.
01
comunicação personalizada
02
manual work reduction
03
Real-time order information
04
avoids generic messages and spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for various customer profiles, avoiding spam and keeping the customer informed at all stages of the order and delivery. Implementation of automations for key messages and label segmentation to target specific campaigns to different audiences, optimizing contact and reducing manual work.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationKeep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
Recent use: Order Canceled: one-time use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of messages for greetings, confirmations, shipping, and cancellations
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Sending relevant messages based on customer profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integration with Wix platform for data synchronization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation increases message relevance
Automation reduces manual effort and errors
Keeping the customer informed enhances the shopping experience
Avoiding spam preserves brand image
Expand the use of targeted campaigns for specific promotions, evaluate new automations for repurchases and support, and deepen integrations to improve the customer experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.