notifies customers about cancellations and opens the way for support
Active automation · with mediaSegmented communication that values female balance and well-being
Health Nutrition For You uses automations and segmentation to engage customers with natural supplements focused on women's health.
Summary: Helps recover sales opportunities, reduces the team’s manual work, keeps customers informed, and creates more relevant, personalized communication, strengthening relationships with female audiences.
A feature connected to the customer's real workflow.
Online store offering natural supplements recommended by nutritionists, focused on female balance, energy, and sleep for women seeking wellbeing. Improve engagement and the shopping experience by recovering opportunities and encouraging the first purchase with relevant, personalized communication.
Use automations to recover customers who abandon carts, encourage first purchases, and notify about order cancellations, combined with mass campaigns segmented by tags for audiences such as new customers, at-risk customers, and recent buyers.
01
Abandoned cart recovery
02
Incentivo à primeira compra
03
Personalized and segmented communication
04
Redução de trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged in a competitive segment by avoiding generic messages and increasing conversion rates without overloading the team with manual work. Implement active automations for cart recovery, incentives for first purchase and order cancellation, as well as segmented campaigns that send targeted messages based on the customer's profile and behavior.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Active automation · with mediaengages the customer at the moment they show interest
Active automation · with mediaBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Created: recurring use
Recent use: Cart Recovery: recurring use
Recent use: Order Canceled: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation to recover customers who abandoned the cart
This step keeps service, sales, campaign or support connected to the conversation history.
04
Sending segmented messages to specific audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Automatic notification about order cancellations
This step keeps service, sales, campaign or support connected to the conversation history.
06
Mass campaigns with tag-based targeting
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
07
Integration with ecommerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e melhora a relevância das mensagens
Automation reduces manual effort and speeds up customer contact
Timely messages help recover sales and strengthen relationships
Ecommerce integration is essential for accurate, up-to-date data
Expand the use of automations for shipping updates and order confirmation, and further deepen segmentation for repurchase campaigns and product reviews.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.