Segmented communication that values female balance and well-being

Health Nutrition For You uses automations and segmentation to engage customers with natural supplements focused on women's health.

Health and supplements Automação Segmentation Recuperação de carrinho Mass campaigns Purchase incentive

Summary: Helps recover sales opportunities, reduces the team's manual work, keeps customers informed, and creates more relevant and personalized communication, strengthening the relationship with female audiences.

A feature connected to the client's real routine.

Online store offering natural supplements recommended by nutritionists, focused on female balance, energy, and sleep for women seeking well-being. Improve engagement and shopping experience, recover opportunities, and stimulate the first purchase with relevant and personalized communication.

Use automations to recover customers who abandon their cart, encourage the first purchase, and inform about order cancellations, combined with mass campaigns segmented by tags for audiences such as new customers, at-risk customers, and recent buyers.

01 Abandoned Cart Recovery

02 Incentivo à primeira compra

03 Personalized and segmented communication

04 Redução de trabalho manual

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Keep customers informed and engaged in a competitive segment, avoiding generic messages and increasing conversion rates without overloading the team with manual work. Implementation of active automations for cart recovery, encouraging first purchase, and order cancellation, as well as targeted campaigns that send messages based on customer profile and behavior.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Order cancellation Recuperacao de carrinho abandonado First purchase incentive Bulk messages Customer Segmentation

Order cancellation

notifies customers about cancellations and opens support channels

Active automation · with medium

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Active automation · with medium

First purchase incentive

Stimulates the customer when they show interest

Active automation · with medium

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Cart Created: recurring use

Recent use: Cart Recovery: recurring use

Recent use: Order Canceled: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Automation to recover customers who abandoned the cart The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Sending segmented messages to specific audiences Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Automatic notification about order cancellations The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Mass campaigns with segmentation by tags Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Integration with e-commerce platform for updated data The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentação evita comunicação genérica e melhora a relevância das mensagens

Automation reduces manual effort and speeds up customer contact

Timely messages help recover sales and strengthen relationships

Integration with e-commerce is essential for accurate and up-to-date data

Expand automation use for shipment updates and order confirmations, as well as deepen segmentation for repurchase campaigns and product reviews.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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