recover customers who started a purchase but didn’t finish
Active automationIntelligent automation for customer engagement and recovery
Arceviashop uses automations and segmentation to recover carts and remind about payments, keeping customers engaged and informed.
Summary: Helps recover sales opportunities, reduces manual work in order follow-up, keeps customers informed, and helps organize campaigns by segment.
A feature connected to the customer's real workflow.
Arceviashop is an Argentine online store offering a varied product catalog with promotions and free shipping, serving online consumers seeking convenience and variety in digital shopping. Improve sales recovery and reduce cart abandonment, as well as remind customers about pending payments to increase purchase completion rates.
Use automations configured to send automatic messages to customers who abandon their cart and to those with pending payments, using segmentation to avoid generic communications and ensure relevant messages.
01
abandoned cart recovery
02
automatic reminder for pending payments
03
segmented, personalized communication
04
reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment and incomplete payments in a marketplace with a diverse catalog, while keeping communication relevant for different customer profiles. Implement abandoned cart recovery and pending payment reminder automations, with segmentation to send personalized messages and avoid generic communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
reminds customers about orders not yet paid
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
identification of customers who abandon cart or don’t complete payment
The company quickly understands where WhatsApp fits into the journey.
02
automatic sending of messages tailored to each situation
This step keeps service, sales, campaign or support connected to the conversation history.
03
use of tags to segment audiences and avoid spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with e-commerce platform for real-time updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic communication and increases relevance
automation reduces need for manual follow-up
personalized messages help recover lost sales
e-commerce integration is essential for efficiency
Assess activating other automations such as order confirmation and shipping updates to enhance customer engagement and experience; explore targeted mass campaigns for specific promotions.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.