recovers customers who started but did not complete a purchase
Active automationIntelligent automation for engagement and customer recovery
Arceviashop uses automations and segmentation to recover carts and remind payments, keeping customers active and informed.
Summary: Helps recover sales opportunities, reduces manual work in order tracking, keeps customers informed, and contributes to campaign organization by segment.
A feature connected to the client's real routine.
Arceviashop is an Argentine online store that offers a varied catalog of products with promotions and free shipping, serving online consumers seeking convenience and variety in digital purchases. Improve sales recovery and reduce cart abandonment, as well as remind customers about pending payments to increase purchase effectiveness.
Use of automation configured to send automatic messages to customers who abandon their carts and those with pending payments, using segmentation to avoid generic communications and ensure relevant messages.
01
recuperação de carrinhos abandonados
02
Automated reminder for pending payments
03
comunicação segmentada e personalizada
04
manual work reduction
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment and unfinished payments in a marketplace with a diversified catalog, maintaining relevant communication for different customer profiles. Implement automation for recovering abandoned carts and reminding pending payments, with segmentation to send personalized messages and avoid generic communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
reminds customers about unpaid orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Identification of customers who abandon their carts or do not complete payment
The company quickly understands where WhatsApp fits into the journey.
02
Automatic sending of specific messages for each situation
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Use of tags to segment audiences and avoid spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integração com plataforma de e-commerce para atualização em tempo real
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita comunicação genérica e aumenta relevância
Automation reduces the need for manual follow-up
Personalized messages help recover lost sales
E-commerce integration is fundamental for efficiency
Evaluate activation of other automations such as order confirmation and shipping updates to enhance engagement and customer experience; explore mass campaigns segmented for specific promotions.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.