automatically welcome new customers with message
Active automationAutomation and segmentation enhance the experience and communication of Souza Joias
Souza Joias uses automations and segmentation to improve communication and experience in Brazil's largest silver jewelry e-commerce.
Summary: Reduce manual work, better organize campaigns by segment, increase efficiency in recovering abandoned carts, and keep the customer informed throughout the purchase process.
A feature connected to the client's real routine.
Souza Joias is the largest Brazilian e-commerce specializing in jewelry and rings made of 925/950 silver, with a wide variety of products and a focus on the best experience for its customers. Keep customers informed, recover sales opportunities, and create segmented communication for different customer profiles, avoiding spam and generic messages.
Use of automations configured for welcome messages, abandoned cart recovery, order confirmation and updates, pending payments, and cancellations, as well as tag-based segmentation for targeted campaigns aimed at specific audiences.
01
Abandoned cart recovery
02
Comunicação personalizada por segmento
03
Updated information on orders and payments
04
Redução do trabalho manual
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for different audiences, keeping customers informed and recovering sales without generating spam or generic messages. Implementation of message automations for key purchase journey events, combined with tag-based segmentation for targeted campaigns aimed at audiences such as new customers, at-risk customers, and recent buyers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationrecovers customers who started but did not complete a purchase
Active automationKeep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Message automation for key purchase journey events
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation for targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Envio de mensagens específicas para públicos segmentados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform for automatic updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Monitoring and adjusting automations according to customer behavior
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita comunicação genérica e spam
Automação reduz esforço manual e aumenta eficiência
Keeping customers informed builds greater trust and engagement
Segmented campaigns improve message relevance
Expand the use of segmentation for new campaigns, activate additional automations to encourage first purchase, and explore features to increase repurchase rates and product reviews.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.