welcomes new customers with an automatic message
Active automationAutomation and segmentation enhance Souza Joias' experience and communication
Souza Joias uses automations and segmentation to improve communication and experience at Brazil's largest silver jewelry e‑commerce.
Summary: Reduction of manual work, better organization of campaigns by segment, increased efficiency in recovering abandoned carts, and keeping the customer informed throughout the entire purchase process.
A feature connected to the customer's real workflow.
Souza Joias is Brazil's largest e-commerce store specializing in jewelry and rings in 925/950 silver, offering a wide range of products and focused on providing the best experience for its customers. It keeps customers informed, recovers sales opportunities, and creates segmented communication for different customer profiles, avoiding spam and generic messages.
Use of automations configured for welcomes, abandoned cart recovery, order confirmation and updates, pending payment and cancellation, as well as tagging-based segmentation for campaigns targeted to specific audiences.
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Abandoned cart recovery
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Comunicação personalizada por segmento
03
Updated information about orders and payments
04
Redução do trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different audiences, keeping customers informed and recovering sales without generating spam or generic messages. Implement message automations for key events in the purchase journey, combined with segmentation by tags for targeted campaigns to audiences such as new customers, at-risk customers, and recent buyers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationrecover customers who started a purchase but didn’t finish
Active automationkeeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for key events in the purchase journey
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Envio de mensagens específicas para públicos segmentados
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for automatic updates
This step keeps service, sales, campaign or support connected to the conversation history.
05
Monitoring and adjusting automations according to customer behavior
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e spam
Automação reduz esforço manual e aumenta eficiência
Keeping customers informed builds greater trust and engagement
Segmented campaigns improve message relevance
Expand the use of segmentation for new campaigns, enable additional automations to incentivize first purchases, and explore features to increase repurchase frequency and product reviews.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.