Segmented messaging and automations that strengthen connection with streetwear customers

Aura Siete uses WPP Marketing for automated workflows and segmented campaigns, improving relationships with urban fashion customers.

Fashion & accessories Automação Segmentation Mass campaigns Recuperação de carrinho Repurchase

Summary: Reduced manual work in customer communication, increased campaign effectiveness through segmentation, keeping customers informed about their orders, and creating a repurchase cadence that strengthens relationship and brand loyalty.

A feature connected to the customer's real workflow.

Aura Siete is an international brand operating at the intersection of streetwear and design, offering clothing and accessories with an urban, contemporary style. Its target audience is young adults and consumers interested in urban fashion who seek exclusive pieces with a strong identity. Improve customer relationships through personalized communication, automate post-sale processes and encourage repeat purchases while keeping customers informed and engaged with the brand.

Use automations for abandoned cart recovery messages, order confirmation and updates, post-purchase review requests, and repurchase incentives with coupons. Mass campaigns are segmented by tags that identify audiences such as new customers, inactive customers, and recent buyers, avoiding generic communication and spam.

01 Message automation for key stages of the customer journey

02 Precise targeting to avoid generic communication

03 Abandoned cart recovery

04 Automatic order confirmation and updates

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure efficient, personalized communication with different customer profiles by avoiding generic messages and increasing engagement, while automating processes to reduce manual work and improve the shopping experience. Implementation of WPP Marketing automations for cart recovery, order confirmation and updates, review requests and repurchase incentives with coupons, as well as the use of segmented campaigns that send specific messages to distinct audiences, keeping communication relevant and timely.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Solicitacao de avaliacao Recuperacao de carrinho abandonado Repurchase with coupon Atualizacao de envio Confirmacao de pedido Mass messages Customer segmentation

Solicitacao de avaliacao

asks for a review after the purchase experience

Configured time: 7

Recuperacao de carrinho abandonado

recover customers who started a purchase but didn’t finish

Configured time: 60

Repurchase with coupon

re-engage customers after purchase with return incentives

Configured time: 15

Atualizacao de envio

keeps the customer informed about shipping and tracking

Active automation

Confirmacao de pedido

automatically confirms approved orders

Active automation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: heavy use

Recent use: Cart Recovery: recurring use

Recent use: Order Shipping: recurring use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Identification and audience segmentation by tags Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Sending targeted mass campaigns to specific groups Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Message automation for cart recovery and order confirmation This step keeps service, sales, campaign or support connected to the conversation history.

Automatic review request after purchase This step keeps service, sales, campaign or support connected to the conversation history.

Sending coupons to encourage repeat purchases This step keeps service, sales, campaign or support connected to the conversation history.

Automatic customer updates on order and shipping status This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentação evita comunicação genérica e melhora a relevância das mensagens

Automation reduces manual effort and increases operational efficiency

Timely messages strengthen customer relationships

Integration with e-commerce platform is essential for real-time updates

Expand the use of automations to new message types, further improve segmentation based on purchase behavior, and explore additional integrations to enrich the customer experience and increase engagement.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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