Segmented communication and automations that strengthen the connection with streetwear customers

Aura Siete uses WPP Marketing for automations and targeted campaigns, enhancing the relationship with urban fashion clients.

Fashion and accessories Automação Segmentation Mass campaigns Recuperação de carrinho Repurchase

Summary: Reduces manual work in customer communication, increases campaign efficiency through segmentation, keeps customers informed about their orders, and creates a repurchase cadence that strengthens relationships and brand loyalty.

A feature connected to the client's real routine.

Aura Siete is an international brand operating at the intersection of streetwear and design, offering urban and contemporary style clothing and accessories. Its target audience is young adults and consumers interested in urban fashion, seeking exclusive pieces with a strong identity. Improve customer relationships through personalized communication, automate post-sale processes, and encourage repurchase, keeping customers informed and engaged with the brand.

Use of automations for abandoned cart recovery messages, order confirmation and updates, post-purchase review requests, and re-purchase incentives with coupons. Mass campaigns are segmented by tags that identify audiences such as new customers, inactive customers, and recent buyers, avoiding generic communication and spam.

01 Automation of messages for key stages of the customer journey

02 Precise segmentation to avoid generic communication

03 Abandoned Cart Recovery

04 Automatic order confirmation and updates

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure efficient and personalized communication with different customer profiles, avoiding generic messages and increasing engagement, while automating processes to reduce manual work and improve the shopping experience. Implementation of WPP Marketing automations for cart recovery, order confirmation and updates, review requests, and coupon re-purchase, along with segmented campaigns that send specific messages to different audiences, maintaining relevant and timely communication.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Solicitacao de avaliacao Recuperacao de carrinho abandonado Repurchase with coupon Atualizacao de envio Confirmacao de pedido Bulk messages Customer Segmentation

Solicitacao de avaliacao

Request review after the purchase experience

Configured time: 7

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

Repurchase with coupon

activates customers post-purchase with return incentives

Configured time: 15

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Confirmacao de pedido

Automatically confirm approved orders

Active automation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Mass messages: intensive use

Recent use: Cart Recovery: recurring use

Recent use: Order Shipping: recurring use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Identification and segmentation of audiences by tags Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Sending segmented mass campaigns to specific groups Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Automation of messages for cart recovery and order confirmation The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Automatic post-purchase review request The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Sending coupons to encourage repurchase The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Automatic customer updates on order and shipping status The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentação evita comunicação genérica e melhora a relevância das mensagens

Automation reduces manual effort and increases operational efficiency

Timely messages strengthen customer relationships

Integration with e-commerce platform is essential for real-time updates

Expand automations to new message types, further improve segmentation based on purchasing behavior, and explore additional integrations to enrich the customer experience and increase engagement.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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