automatically welcome new customers with message
Active automationSegmented communication and automations that enhance the customer experience
Allana Brand uses automations and segmentation to engage customers with personalized messages and avoid spam.
Summary: The solution helps recover sales opportunities, keeps customers informed about their orders, reduces manual work for the team, and organizes campaigns by segments, promoting more efficient and personalized communication.
A feature connected to the client's real routine.
Allana Brand is a women's fashion brand that offers stylish, comfortable, and confident clothing, highlighting women's essence in various moments. The e-commerce is based on the Nuvemshop platform and serves consumers seeking women's fashion with a variety of styles and sizes, including plus size fashion. Create segmented and automated communication to engage customers at different stages of the journey, recover lost sales, encourage first purchases, and keep customers informed about their orders, avoiding generic messages and spam.
Through the WPP Marketing platform, Allana Brand uses automations configured to welcome new customers, recover abandoned carts, encourage the first purchase, inform about paid and canceled orders, as well as remind about pending payments. Campaigns are segmented based on tags that separate audiences such as new customers, at-risk customers, and recent buyers, ensuring relevant and personalized messages.
01
Abandoned cart recovery
02
Incentivo à primeira compra
03
Order confirmation and update
04
Segmented and personalized communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant and personalized communication for different customer profiles, avoiding spam and generic messages that could harm the experience and the brand's reputation. Implement integrated marketing automations with e-commerce, segmentation by tags to create specific audiences, and sending automated messages that accompany customers from initial reception to post-sale, including cart recovery and payment reminders.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationrecovers customers who started but did not complete a purchase
Active automationStimulates the customer when they show interest
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Created: recurring use
Recent use: Cart Recovery: recurring use
Recent use: Welcome: recurring use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of messages for new customers
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags for specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic sending of payment reminders and order confirmations
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Recuperação automática de carrinhos abandonados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Spam-free and generic message-free communication
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita comunicação genérica e melhora engajamento
Automação reduz esforço manual e aumenta eficiência
Personalized messages strengthen the relationship with the customer
Integrating automations with e-commerce enhances results
Expand the use of automations to include shipping updates and tracking, as well as segmented mass campaigns to increase engagement and repurchase among different customer profiles.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.