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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

414 cases found
Kala.Baza Fashion & accessories · Recuperacao de carrinho abandonado

Kala.Baza uses WPP Marketing automations and segmentation to recover carts and notify customers.

Fashion & accessories Cart recovery automation Shipping update
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Pickeasy Food & Beverage · Solicitacao de avaliacao

Pickeasy uses automations to recover carts, confirm orders, and encourage repurchases, keeping customers informed and engaged.

Food & Beverage Marketing automation Recuperação de carrinho
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Life Like Household utilities · Order cancellation

Life Like uses automation and segmentation to engage customers with personalized messages, highlighting its premium design and finish.

Household utilities automation segmentação
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M Five Makes E CosmÉticos Beauty & cosmetics · Welcome for new customers

M Five Makes E CosmÉticos uses automations and segmentation to improve communication and engagement with makeup and skincare customers.

Beauty & cosmetics automation segmentação
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Estilo Natural Lingerie Fashion & accessories · Recuperacao de carrinho abandonado

Estilo Natural Lingerie uses automations and segmentation to improve the shopping experience and build customer loyalty.

Fashion & accessories Marketing automation Recuperação de carrinho
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Fashion Dog Distribuidora Pet shop · Welcome for new customers

Fashion Dog uses automations and segmentation to engage customers of grooming and bathing accessories, avoiding generic messages.

Pet shop Marketing automation Segmentation
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Syes | Ropa Para Tu Talle Fashion & accessories · Order cancellation

Syes uses automations and segmentation to communicate inclusive fashion without spam, keeping customers informed and encouraging repeat purchases.

Fashion & accessories Automação Segmentation
See case
Azuya Beauty & cosmetics · Order cancellation

Azuya uses automations and segmentation to improve relationships with anti-aging skincare customers.

Beauty & cosmetics Marketing automation Segmentation
See case
Mayelmoda Fashion & accessories · Welcome for new customers

Mayelmoda uses automations and segmentation to improve engagement and repeat purchases in men's fashion.

Fashion & accessories Marketing automation Segmentation
See case
OverdripBr Fashion & accessories · Solicitacao de avaliacao

OverdripBr uses WPP Marketing automations and segmentation to engage customers and recover sales.

Fashion & accessories Automação Segmentation
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Refrigeração E Ar Condici Tools & building · Welcome for new customers

Refrigeração E Ar Condici uses automations and segmentation to improve customer communication and support.

Tools & building Message automation Segmentation
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Vende Tutty Marketplaces and multi-brand stores · Welcome for new customers

Marketplace that uses automations and segmentation to improve communication and order management.

Marketplaces and multi-brand stores Automação Segmentation
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Nancco Imports Marketplaces and multi-brand stores · Order cancellation

Nancco Imports uses automations and segmentation to improve communication and operations during renovation.

Marketplaces and multi-brand stores Automação Segmentation
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Camomila Fashion & accessories · Welcome for new customers

Camomila uses automations and segmentation to improve communication and engagement in women's fashion e‑commerce.

Fashion & accessories Automação Segmentation
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Cultural Cosmético Beauty & cosmetics · Welcome for new customers

Cultural Cosmético uses automations and segmentation to engage customers with personalized messages and maintain efficient contact.

Beauty & cosmetics Automação Segmentation
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OMM Fashion & accessories · Solicitacao de avaliacao

OMM uses automations and segmentation to engage women's fashion customers with relevant messages.

Fashion & accessories Automação Segmentation
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Susuto Equipamentos Para Pesca Esportiva Sports & Fitness · Recuperacao de carrinho abandonado

Susuto uses automations and segmentation to keep customers informed and drive repurchases in sport fishing.

Sports & Fitness Automação Segmentation
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Rd Shoes Footwear · Welcome for new customers

Rd Shoes uses automations and segmentation to improve relationships and encourage repeat purchases.

Footwear Automação Segmentation
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Auralezzi Beauty & cosmetics · Welcome for new customers

Auralezzi uses automations and segmentation to improve relationships and sales in the online beauty store.

Beauty & cosmetics Automação Segmentation
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Les Câlines Babies & Maternity · Atualizacao de envio

Les Câlines uses automations and segmentation to notify customers and organize campaigns without generic communication.

Babies & Maternity Automação Segmentation
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Andreia Higicol Marketplaces and multi-brand stores · Atualizacao de envio

Andreia Higicol uses automations and segmentation to confirm orders and update shipments, avoiding generic messages.

Marketplaces and multi-brand stores Automação Segmentation
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Infinity Sunglasses Eyewear & Accessories · Order cancellation

Infinity Sunglasses uses automations for efficient communication and segmentation for personalized campaigns.

Eyewear & Accessories Automação Segmentation
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Skopos Fashion & accessories · Recuperacao de carrinho abandonado

Skopos uses WPP Marketing automations to recover sales and remind about payments, improving the customer experience.

Fashion & accessories automation cart recovery
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Me Closet Fashion & accessories · Welcome for new customers

Me Closet uses automations and segmentation to engage customers and optimize accessory sales.

Fashion & accessories Automação Segmentation
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.