Segmented communication and automations that enhance the customer experience

Mayelmoda uses automation and segmentation to improve engagement and repurchase in men's fashion.

Fashion and accessories Marketing automation Segmentation Mass campaigns Recuperação de carrinho Order confirmation

Summary: Improvement in campaign organization by segment, greater efficiency in communication with customers, recovery of sales opportunities, and stimulation of repurchase, as well as reducing manual work in message management.

A feature connected to the client's real routine.

Online store focused on men's fashion offering products such as jackets, sweaters, vests, and pants, mainly serving men interested in fashion and clothing. Improve customer relationship, increase conversion rate, and motivate repeat purchases through personalized and automated communication.

Use of automations set up to welcome new customers, recover abandoned carts, encourage first purchase, and confirm orders, in addition to mass segmented campaigns by tags that identify different customer profiles, such as new, inactive, and recent buyers.

01 recovers sales opportunities

02 reduces manual work

03 mantem clientes informados

04 cria cadência de recompra

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure that communication is relevant to different customer profiles, avoiding generic messages and increasing engagement and conversions in a competitive men's fashion market. Implementation of marketing automations and segmented campaigns via WPP Marketing, integrated with e-commerce, to send personalized messages based on customer behavior and stage, such as welcome messages, cart recovery, and order confirmation.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Recuperacao de carrinho abandonado First purchase incentive Confirmacao de pedido Bulk messages Customer Segmentation

Welcome for new clients

automatically welcome new customers with message

Active automation

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

First purchase incentive

Stimulates the customer when they show interest

Active automation

Confirmacao de pedido

Automatically confirm approved orders

Active automation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Welcome automation for new customers. The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Automatic cart recovery The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

incentive for first purchase at the moment of interest The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Automatic confirmation of approved orders The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

campanhas em massa segmentadas por etiquetas de público Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Next steps in the setup.

Segmentation is essential to prevent spam and increase relevance

automação reduz esforço manual e melhora experiência do cliente

Personalized messages increase engagement and conversion

Integrating automations with e-commerce facilitates the communication flow

Expand automations to include shipping updates and pending payment reminders, further refining segmentation for specific loyalty campaigns.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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