automatically welcome new customers with message
Active automationSegmented communication and automations to build customer loyalty in beauty
M Five Makes E Cosméticos uses automation and segmentation to improve communication and engagement with makeup and skincare clients.
Summary: Facilitates customer follow-up, improves engagement with relevant messages, reduces manual work with communication, and creates a more transparent and personalized shopping experience.
A feature connected to the client's real routine.
Online store focused on makeup, skincare, and perfumes, mainly serving a female audience interested in beauty and personal care, with an integrated e-commerce platform. Improve customer relationships through automated and segmented messages, increasing communication relevance and making order follow-up easier.
Use automations to welcome new customers, confirm orders, update shipping status, and segment the customer base with tags to send specific campaigns, avoiding generic messages and spam.
01
recepção automática de novos clientes
02
Automatic order confirmation
03
atualização de envio e rastreamento
04
comunicação segmentada e personalizada
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for different customer profiles, avoiding generic messages that can generate disinterest or spam perception. Implementation of automations for welcome messages, order confirmation, and shipping updates, combined with segmentation by tags to send specific messages to different audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation of messages for welcomes, confirmations, and shipping
The company quickly understands where WhatsApp fits into the journey.
02
Customer base segmentation by tags
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Sending targeted campaigns to segmented audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform for real-time data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation prevents generic communication and spam
Automation keeps customers informed and engaged
E-commerce integration optimizes processes
Customization strengthens relationships and builds loyalty
Expand the use of segmentation for repurchase and evaluation campaigns, as well as exploring new automations for ongoing support and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.