welcomes new customers with an automatic message
Active automationSegmented communication and automations to retain beauty customers
M Five Makes E CosmÉticos uses automations and segmentation to improve communication and engagement with makeup and skincare customers.
Summary: Makes it easier to track customers, improves engagement with relevant messages, reduces manual work in communication, and creates a more transparent and personalized shopping experience.
A feature connected to the customer's real workflow.
Online store focused on makeup, skincare and perfumes, serving primarily a female audience interested in beauty and personal care, with an integrated e-commerce platform. Improve customer relationships through automated and segmented messages, increasing communication relevance and facilitating order tracking.
Use automations to welcome new customers, confirm orders and update shipping status, and segment the customer base with labels to send targeted campaigns, avoiding generic messages and spam.
01
recepção automática de novos clientes
02
automatic order confirmation
03
atualização de envio e rastreamento
04
comunicação segmentada e personalizada
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles, avoiding generic messages that can cause disinterest or be perceived as spam. Implement welcome, order confirmation, and shipping update automations, combined with tag-based segmentation to send specific messages to distinct audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
message automation for welcomes, confirmation and shipping
The company quickly understands where WhatsApp fits into the journey.
02
customer base segmentation by tags
This step keeps service, sales, campaign or support connected to the conversation history.
03
sending specific campaigns to segmented audiences
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with e-commerce platform for real-time data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents generic communication and spam
automation keeps customers informed and engaged
e-commerce integration optimizes processes
personalization strengthens relationships and loyalty
Expand the use of segmentation for repurchase and review campaigns, and explore new automations for support and ongoing loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.