Segmented communication that values premium design and functionality

Life Like uses automation and segmentation to engage customers with personalized messages, highlighting its premium design and finish.

Household utilities automation segmentação campanhas em massa cart recovery recompra

Summary: Operational improvement by reducing manual work, increasing relevance of sent messages, recovering sales opportunities, maintaining informed clients, and creating an organized cadence for re-purchase and evaluation.

A feature connected to the client's real routine.

Life Like offers everyday-use products with essential design and premium finish, focusing on bottles, cups, and thermal mugs with internal ceramic coating, catering to consumers seeking functionality and aesthetics in household utilities. Engage customers at various stages of the journey, reduce cart abandonment, encourage first purchase and repeat buying, and keep clients informed about order and payment status.

Use of automations configured for cancellation messages, review requests, abandoned cart recovery, first purchase encouragement, re-purchase with coupons, shipment updates, pending payment reminders, and order confirmation. Bulk campaigns are tagged to avoid generic communication and spam, directing messages to specific audiences such as new customers, at-risk customers, inactive users, and recent buyers.

01 reduces manual work

02 mantem clientes informados

03 creates a re-purchase cadence

04 organiza campanhas por segmento

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure efficient and personalized communication for a demanding audience, avoiding generic messages and spam, while keeping customers informed and motivated to buy and re-buy premium products. Implementation of automations integrated with e-commerce, with targeted messages that accompany the customer from initial interest through post-sale, using tags to segment audiences and specific campaigns to ensure relevance and engagement.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Order cancellation Solicitacao de avaliacao Recuperacao de carrinho abandonado First purchase incentive Repurchase with coupon Atualizacao de envio Pending payment Confirmacao de pedido

Order cancellation

notifies customers about cancellations and opens support channels

Active automation

Solicitacao de avaliacao

Request review after the purchase experience

Configured time: 60

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

First purchase incentive

Stimulates the customer when they show interest

Active automation

Repurchase with coupon

activates customers post-purchase with return incentives

Configured time: 30

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Mass messages: intensive use

Recent use: Cart Created: intensive use

Recent use: Order Paid: intensive use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Message automation for different purchase and post-sale events The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

audience segmentation by tags for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Send personalized messages according to the customer's stage The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Integration with e-commerce platform for automatic updates The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

segmentação evita comunicação genérica e aumenta relevância

automation reduces manual effort and speeds up communication

custom messages improve engagement and customer experience

integration with ecommerce is essential for real-time updates

Further enhance segmentation to include new customer profiles and explore new automations that can increase engagement and loyalty, maintaining a premium experience for Life Like customers.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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