notifies customers about cancellations and opens the way for support
Active automationSegmented communication that highlights premium design and functionality
Life Like uses automation and segmentation to engage customers with personalized messages, highlighting its premium design and finish.
Summary: Operational improvement with reduced manual work, increased relevance of messages sent, recovery of sales opportunities, keeping the customer informed, and creating an organized cadence for repurchase and review.
A feature connected to the customer's real workflow.
Life Like offers everyday products with essential design and premium finishes, focusing on thermal bottles, cups and mugs with ceramic inner coating, serving consumers who seek functionality and aesthetics in household items. Engage customers at different stages of the journey, reduce cart abandonment, encourage first purchase and repeat purchases, and keep customers informed about order and payment status.
Use of automations configured for cancellation messages, review requests, abandoned cart recovery, first-purchase incentives, repurchase with coupon, shipping updates, pending payment reminders and order confirmations. Mass campaigns are segmented by tags to avoid generic communication and spam, targeting messages to specific audiences such as new customers, at-risk customers, inactive users and recent buyers.
01
reduces manual work
02
mantem clientes informados
03
creates repurchase cadence
04
organiza campanhas por segmento
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a demanding audience, avoiding generic messages and spam, while keeping the customer informed and encouraged to purchase and repurchase premium products. Implement integrated automations with the ecommerce platform, using segmented messages that follow the customer from initial interest through post-sale, employing tags to separate audiences and specific campaigns to ensure relevance and engagement.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 60recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Active automationre-engage customers after purchase with return incentives
Configured time: 30keeps the customer informed about shipping and tracking
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: heavy use
Recent use: Cart Created: heavy use
Recent use: Order Paid: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
message automation for different purchase and post-sale events
This step keeps service, sales, campaign or support connected to the conversation history.
04
audience segmentation by tags for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
sending personalized messages according to the customer's stage
This step keeps service, sales, campaign or support connected to the conversation history.
06
integration with e-commerce platform for automatic updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância
automation reduces manual effort and speeds up communication
Personalized messages improve engagement and customer experience
Ecommerce integration is essential for real-time updates
Further enhance segmentation to include new customer profiles and explore new automations that can increase engagement and loyalty, while maintaining focus on the Life Like premium customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.