Automation and segmentation for effective engagement in plus-size fashion

Syes uses automations and segmentation to communicate inclusive fashion without spam, keeping customers informed and stimulating repurchase.

Fashion and accessories Automação Segmentation Mass campaigns Recuperação de carrinho Repurchase

Summary: Improves communication with customers, recovers sales opportunities through abandoned cart recovery, reduces manual work in message management, maintains customers informed about order and payment status, and stimulates re-purchase with segmented campaigns.

A feature connected to the client's real routine.

Syes is a youth fashion brand offering modern clothing in a wide range of sizes, focused on women seeking fashion in plus sizes, from 48 to 62. The brand targets a specific niche of inclusive fashion, with a predominantly young and female audience. Avoid generic communication and spam, keep customers informed about orders and payments, recover abandoned carts, encourage first purchases, and stimulate re-purchase with coupons.

Use of automations configured for messages related to cancellations, review requests, abandoned cart recovery, first purchase encouragement, coupon-based re-purchases, shipping updates, pending payment reminders, and order confirmation. Mass campaigns are segmented via tags that define audiences such as new customers, at-risk customers, inactive customers, recent buyers, and top clients.

01 Avoids generic communication and spam

02 Mantém clientes informados sobre status de pedidos e pagamentos

03 Recupera carrinhos abandonados

04 Encourages first purchase

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Serve a specific audience in inclusive fashion with relevant communication, avoiding generic messages that can repel customers, and maintain engagement throughout the shopping journey. Implementation of various WPP Marketing automations to cover all customer journey phases, combined with segmented campaigns using tags to send targeted messages to different audiences, ensuring relevance and avoiding spam.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Order cancellation Solicitacao de avaliacao Recuperacao de carrinho abandonado First purchase incentive Repurchase with coupon Atualizacao de envio Pending payment Confirmacao de pedido

Order cancellation

notifies customers about cancellations and opens support channels

Active automation · with medium

Solicitacao de avaliacao

Request review after the purchase experience

Configured time: 7 · with medium

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 1440 · with medium

First purchase incentive

Stimulates the customer when they show interest

Active automation · with medium

Repurchase with coupon

activates customers post-purchase with return incentives

Configured time: 60 · with medium

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation · with medium

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Order Shipping: intensive use

Recent use: Cart Created: intensive use

Recent use: Order Paid: intensive use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Automation for automatic messages across multiple customer journey stages The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Segmentation by tags for targeted campaign delivery Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Intensive use of messages for updates, recovery, and encouragement The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Integration with ecommerce platform for real-time data The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Precise segmentation increases message relevance

Automation reduces manual effort and enhances customer experience

Personalized communication is essential for specific audiences such as inclusive fashion

Segmented campaigns prevent brand fatigue from spam

Further improve segmentation and campaign personalization, explore new automations for support and loyalty, and continuously analyze audience behavior to refine communication strategies.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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