notifies customers about cancellations and opens the way for support
Active automation · with mediaAutomation and segmentation for effective engagement in plus-size fashion
Syes uses automations and segmentation to communicate inclusive fashion without spam, keeping customers informed and encouraging repeat purchases.
Summary: Improves customer communication, recovers sales opportunities by retargeting abandoned carts, reduces manual work managing messages, keeps customers informed about order and payment statuses, and encourages repeat purchases with segmented campaigns.
A feature connected to the customer's real workflow.
Syes is a youth fashion brand offering modern clothing in a wide range of sizes, focused on women seeking fashion in real sizes, from 48 to 62. The brand serves a specific inclusive-fashion niche, with a predominantly young female audience. Avoid generic communication and spam, keep customers informed about orders and payments, recover abandoned carts, encourage the first purchase, and stimulate repeat purchases with coupons.
Use of automations configured for cancellation messages, review requests, abandoned cart recovery, first-purchase incentives, repurchase with coupon, shipping updates, pending payment reminders and order confirmation. Mass campaigns are segmented by tags that define audiences such as new customers, at-risk customers, inactive customers, recent buyers and top customers.
01
Avoid generic communication and spam
02
Mantém clientes informados sobre status de pedidos e pagamentos
03
Recupera carrinhos abandonados
04
Encourage first purchase
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Serve a specific audience in inclusive fashion with relevant communication, avoiding generic messages that can alienate customers, and maintain engagement throughout every stage of the purchase journey. Implement various WPP Marketing automations to cover all phases of the customer journey, combined with targeted campaigns that use tags to send directed messages to distinct audiences, ensuring relevance and avoiding spam.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
asks for a review after the purchase experience
Configured time: 7 · with mediarecover customers who started a purchase but didn’t finish
Configured time: 1440 · with mediaengages the customer at the moment they show interest
Active automation · with mediare-engage customers after purchase with return incentives
Configured time: 60 · with mediakeeps the customer informed about shipping and tracking
Active automation · with mediaBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Shipping: heavy use
Recent use: Cart Created: heavy use
Recent use: Order Paid: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation for multi-step automated messages across the customer journey
This step keeps service, sales, campaign or support connected to the conversation history.
04
Label-based segmentation for sending targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Heavy use of messages for updates, recovery, and engagement
This step keeps service, sales, campaign or support connected to the conversation history.
06
Integration with ecommerce platform for real-time data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Precise targeting increases message relevance
Automation reduces manual effort and improves the customer experience
Personalized communication is essential for specific audiences such as inclusive fashion
Targeted campaigns prevent brand fatigue from spam
Further enhance campaign segmentation and personalization, explore new automations for support and retention, and continuously analyze audience behavior to adjust communication strategies.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.