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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

163 cases found
Keren Moreno Para Mujeres Fashion & accessories · Confirmacao de pedido

Women's fashion store uses automation and segmentation to improve communication and shopping experience.

Fashion & accessories automation segmentação
See case
Simple Market Fashion & accessories · Recuperacao de carrinho abandonado

Fashion and accessories store uses automation to recover sales and segmentation to avoid spam.

Fashion & accessories Cart recovery automation Segmented campaigns
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Sancte Ioseph Store Fashion & accessories · Welcome for new customers

Sancte Ioseph Store uses automations and segmentation to improve relationships and sales of rosaries and religious accessories.

Fashion & accessories Automação Segmentation
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Mishqan Fashion & accessories · Welcome for new customers

Mishqan uses automations and segmentation to engage customers with personalized messages and maintain the communication flow.

Fashion & accessories Automação Segmentation
See case
Nai Beachwear Fashion & accessories · Solicitacao de avaliacao

Nai Beachwear uses automations and segmentation to personalize communication and strengthen relationships with customers of handcrafted swimwear.

Fashion & accessories Marketing automation Segmentation
See case
Liquida Moda E Oferta Fashion & accessories · Welcome for new customers

Liquida Moda E Oferta uses automations and segmentation to improve customer communication and experience.

Fashion & accessories Marketing automation Customer segmentation
See case
Closet Da Pie Fashion & accessories · Recuperacao de carrinho abandonado

Closet Da Pie uses automations and segmentation to recover carts and notify customers about shipping.

Fashion & accessories Marketing automation Recuperação de carrinho
See case
Replicas Planet Fashion & accessories · Welcome for new customers

Replicas Planet uses automations and segmentation to engage customers and optimize women's fashion sales.

Fashion & accessories Marketing automation Segmentation
See case
Lingerie Vittorino Intima Fashion & accessories · First-purchase incentive

Lingerie Vittorino Intima uses automation and segmentation to encourage first purchases and avoid generic communication.

Fashion & accessories Marketing automation Segmentation
See case
Skull Shop Br Fashion & accessories · Mass messages

Skull Shop Br uses WPP Marketing's segmentation and automations for effective campaigns and engagement.

Fashion & accessories Mass campaigns Segmentation
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Laona Fashion & accessories · Mass messages

Laona uses targeted campaigns to communicate with women seeking comfort and quality, avoiding generic messages.

Fashion & accessories campanhas em massa segmentação
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Senhorita Tricot Fashion & accessories · Recuperacao de carrinho abandonado

A knitwear online fashion store uses automation for cart recovery and targeted campaigns, avoiding spam and improving engagement.

Fashion & accessories Marketing automation Recuperação de carrinho
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Doiseff Fashion & accessories · Welcome for new customers

Doiseff uses automations and segmentation to engage customers with personalized messages and keep communication efficient.

Fashion & accessories automation segmentação
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A Otra Cosa Fashion & accessories · Welcome for new customers

Otra Cosa uses automations and segmentation to strengthen relationships and optimize sales in independent fashion.

Fashion & accessories Marketing automation Segmentation
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Kala.Baza Fashion & accessories · Recuperacao de carrinho abandonado

Kala.Baza uses WPP Marketing automations and segmentation to recover carts and notify customers.

Fashion & accessories Cart recovery automation Shipping update
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Estilo Natural Lingerie Fashion & accessories · Recuperacao de carrinho abandonado

Estilo Natural Lingerie uses automations and segmentation to improve the shopping experience and build customer loyalty.

Fashion & accessories Marketing automation Recuperação de carrinho
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Syes | Ropa Para Tu Talle Fashion & accessories · Order cancellation

Syes uses automations and segmentation to communicate inclusive fashion without spam, keeping customers informed and encouraging repeat purchases.

Fashion & accessories Automação Segmentation
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Preciosa Fashion & accessories · Mass messages

Preciosa uses segmentation and mass campaigns to engage customers of women's intimates fashion.

Fashion & accessories campanhas em massa segmentação
See case
Mayelmoda Fashion & accessories · Welcome for new customers

Mayelmoda uses automations and segmentation to improve engagement and repeat purchases in men's fashion.

Fashion & accessories Marketing automation Segmentation
See case
OverdripBr Fashion & accessories · Solicitacao de avaliacao

OverdripBr uses WPP Marketing automations and segmentation to engage customers and recover sales.

Fashion & accessories Automação Segmentation
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Indumentaria Wassa Fashion & accessories · Mass messages

Indumentaria Wassa uses segmentation and mass campaigns to engage women's fashion customers with relevant messages.

Fashion & accessories Mass campaigns Segmentation
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Confecciones JP Palacio Fashion & accessories · Welcome for new customers

Confecciones JP Palacio uses automation and segmentation to improve customer relationships and highlight quality and innovation in fashion.

Fashion & accessories automation segmentação
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Benvê Store Fashion & accessories · Welcome for new customers

Benvê Store uses automations and segmentation for personalized communication and cart recovery.

Fashion & accessories Marketing automation Segmentation
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Camomila Fashion & accessories · Welcome for new customers

Camomila uses automations and segmentation to improve communication and engagement in women's fashion e‑commerce.

Fashion & accessories Automação Segmentation
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.