Segmented communication and automations that enhance the handcrafted shopping experience

Nai Beachwear uses automations and segmentation to personalize communication and strengthen relationships with customers of handcrafted swimwear.

Fashion & accessories Marketing automation Segmentation Recuperação de carrinho Mass campaigns E-commerce

Summary: Reduce manual work with automated communication, recover sales opportunities, keep customers better informed about their orders, and increase engagement through segmented campaigns that respect the brand's handcrafted profile.

A feature connected to the customer's real workflow.

Nai Beachwear produces handmade bikinis made to order in São Paulo, serving women interested in personalized beachwear and handcrafted products. It operates on an e-commerce platform focused on delivering a unique customer experience. Customize communication for different audiences, recover abandoned carts, inform about order status, and encourage repeat purchases, emphasizing the handcrafted experience.

Use automations for cart recovery, order confirmation, shipping updates, pending payment reminders, post-purchase review requests, incentives for first purchase, and repurchase with a coupon. Mass campaigns segmented by tags for audiences such as new customers, at-risk customers, inactive customers, and recent buyers.

01 Abandoned cart recovery

02 Personalized and segmented communication

03 Order and shipping notification automation

04 Repurchase incentive with coupons

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain personalized, efficient communication for an audience that values handcrafted products, avoiding generic messages and ensuring customers follow the purchase and post-purchase process. Implement WPP Marketing automations aligned with tag-based segmentation, with specific messages for each stage of the customer journey and segmented mass campaigns for distinct audiences.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Solicitacao de avaliacao Recuperacao de carrinho abandonado First-purchase incentive Repurchase with coupon Atualizacao de envio Payment pending Confirmacao de pedido Mass messages

Solicitacao de avaliacao

asks for a review after the purchase experience

Configured time: 15

Recuperacao de carrinho abandonado

recover customers who started a purchase but didn’t finish

Configured time: 60

First-purchase incentive

engages the customer at the moment they show interest

Active automation

Repurchase with coupon

re-engage customers after purchase with return incentives

Configured time: 30

Atualizacao de envio

keeps the customer informed about shipping and tracking

Active automation

Payment pending

reminds customers about orders not yet paid

Active automation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: heavy use

Recent use: Cart Created: one-time use

Recent use: Order Paid: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentação do público por etiquetas para campanhas específicas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Automatic sending of messages at strategic moments of the purchase journey This step keeps service, sales, campaign or support connected to the conversation history.

Payment reminder and shipping update automation This step keeps service, sales, campaign or support connected to the conversation history.

Segmented mass campaigns to avoid spam Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Automatic review request after purchase This step keeps service, sales, campaign or support connected to the conversation history.

Repurchase incentive with coupons sent automatically This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentação evita comunicação genérica e melhora engajamento

Automation reduces manual effort and keeps customers informed

Targeted campaigns highlight the product's handcrafted profile

E-commerce integration is essential for effective automations

Improve segmentations based on purchasing behavior, explore new automations for customer support, and expand personalized campaigns for ongoing retention.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

Começar agora