Request review after the purchase experience
Configured time: 15Segmented communication and automations that enhance the artisanal shopping experience
Nai Beachwear uses automations and segmentation to personalize communication and strengthen the relationship with artisanal swimwear customers.
Summary: Reducing manual work with automated communication, recovering sales opportunities, informing customers about their orders, and increasing engagement through targeted campaigns that respect the artisanal profile of the brand.
A feature connected to the client's real routine.
Nai Beachwear produces handcrafted bikinis by order in São Paulo, serving women interested in personalized swimwear and artisanal products. Operates on an e-commerce platform focused on a unique customer experience. Personalize communication for different audiences, recover abandoned carts, inform about order status, and encourage re-purchase, emphasizing the artisanal experience.
Use of automations for cart recovery, order confirmation, shipping updates, pending payment reminders, post-purchase review requests, first purchase encouragement, and re-purchase with coupons. Segment mass campaigns by tags for audiences such as new customers, at-risk customers, inactives, and recent buyers.
01
Abandoned Cart Recovery
02
Personalized and segmented communication
03
Order and shipping notification automation
04
Re-purchase incentive with coupons
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized and efficient communication for an audience that values artisanal products, avoiding generic messages and ensuring customers follow the purchase and post-purchase process. Implementation of WPP Marketing automations aligned with tag segmentation, with specific messages for each stage of the customer journey, and segmented mass campaigns for different audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60Stimulates the customer when they show interest
Active automationactivates customers post-purchase with return incentives
Configured time: 30Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: intensive use
Recent use: Cart Created: one-time use
Recent use: Order Paid: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Segmentação do público por etiquetas para campanhas específicas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
04
Automatic sending of messages at strategic moments in the purchasing journey
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Automation of reminders for payment and shipping updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Segmented bulk campaigns to avoid spam
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
07
Automatic post-purchase review request
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
08
Re-purchase incentive with automatically sent coupons
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita comunicação genérica e melhora engajamento
Automation reduces manual effort and keeps customers informed
Specific campaigns value the artisanal profile of the product
E-commerce integration is essential for effective automations
Enhance segmentation based on purchase behavior, explore new automations for customer support, and expand personalized campaigns for continuous loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.