Segmented communication and automations to strengthen relationships and drive repeat purchases

Skull Shop Br uses WPP Marketing's segmentation and automations for effective campaigns and engagement.

Fashion & accessories Mass campaigns Segmentation Automação Repurchase Order confirmation

Summary: Helps recover sales opportunities, reduces manual work with automations, keeps customers informed and engaged, organizes campaigns by segments and creates an efficient repurchase cadence.

A feature connected to the customer's real workflow.

Online store selling casual clothing such as pants, t-shirts and shorts for fashion-conscious young adults and adults, with e-commerce sales and online payment options. Strengthen customer relationships through segmented communication and automations that drive engagement, inform customers and encourage repeat purchases.

Use mass campaigns with tag-based segmentation for specific audiences such as new customers, at-risk customers, inactive customers, recent buyers, and top customers, plus automations for order confirmation, shipping updates, and repurchase incentives with a coupon.

01 Segmented and personalized communication

02 Message automation for confirmation and shipping

03 Repurchase incentive with coupons

04 Redução de trabalho manual

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain relevant and personalized communication for different customer profiles, avoiding generic messages that can cause disengagement or cancellations. Implement targeted mass campaigns and WPP Marketing automations to send specific messages according to the customer's profile and stage, including order confirmation, shipping update, and repurchase with coupon.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: heavy use

Recent use: Welcome: heavy use

Recent use: Order Paid: heavy use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Tag-based segmentation to separate audiences Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Sending mass campaigns to specific audiences Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Order confirmation message automation This step keeps service, sales, campaign or support connected to the conversation history.

Shipping update message automation This step keeps service, sales, campaign or support connected to the conversation history.

Repurchase incentive message automation This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmenting audiences prevents generic communication and increases engagement

Automation reduces manual work and keeps customers informed

Personalized campaigns help recover sales opportunities

E-commerce integration streamlines the flow of information and messages

Activate automations that are currently configured but inactive to increase engagement and explore new segmentations for even more personalized campaigns.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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