automatically welcome new customers with message
Active automationAutomation and segmentation for effective fashion communication
Mishqan uses automations and segmentation to engage customers with personalized messages and maintain communication flow.
Summary: Helps recover sales opportunities, keeps customers informed about their orders, organizes campaigns by segments, and reduces manual work for the marketing team.
A feature connected to the client's real routine.
Mishqan is an online fashion store that offers clothing and accessories focused on style and personal identity, mainly serving young adults interested in fashion and self-expression. Improving customer relationships through personalized communication, keeping customers informed about orders and shipments, and avoiding generic or spam messages.
Use of automations for welcome messages, order confirmation, and shipment updates, as well as segmented mass campaigns by tags that identify audiences such as new customers, at-risk customers, inactive customers, and recent buyers.
01
Personalized communication
02
Redução de trabalho manual
03
Improvement in customer engagement
04
Automatic updates on orders and shipments
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for different customer profiles, avoiding generic messages that may be perceived as spam and always keeping the customer informed about their orders. Implementation of automations for welcome messages, order confirmation, and shipment updates, combined with segmented mass campaigns that use tags to organize audiences and specific messages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automação de mensagens para boas-vindas, confirmação e envio
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentação de público por etiquetas para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Sending segmented mass messages to specific audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
Integration with e-commerce platform for automatic updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation increases campaign relevance
Automação melhora eficiência operacional
Comunicação personalizada fortalece relacionamento
Avoiding spam is essential to maintain customer trust
Expand the use of segmentation to include repurchase and review campaigns, as well as integrate new features for customer support and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.