welcomes new customers with an automatic message
Active automationSegmented messaging and automations that keep customers informed and engaged
Liquida Moda E Oferta uses automations and segmentation to improve customer communication and experience.
Summary: Reduce manual work in communication, increase customer engagement through relevant messages, keep customers informed about their orders, and create a communication cadence that helps recover opportunities and build customer loyalty.
A feature connected to the customer's real workflow.
Liquida Moda E Oferta is an online fashion store in Canoas offering men's, women's and family clothing, focused on streetwear sweatshirts, jackets, jeans and other urban pieces, operating mainly in Rio Grande do Sul with fast delivery. Improve the customer experience through automated, segmented communication, keeping customers informed about their orders and engaged with the brand.
Use automations to send welcome messages to new customers, automatic confirmation of approved orders, and updates on shipping and tracking, as well as audience segmentation to avoid generic communication and spam.
01
Mantém clientes informados sobre pedidos e envios
02
Welcome new customers with automated messages
03
Evita comunicação genérica e spam com segmentação
04
Reduces manual work in communication
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles, avoiding generic messages that may be perceived as spam, and keep the customer informed throughout the purchase and delivery process. Implement automated messages for welcomes, order confirmation and shipping updates, combined with audience segmentation using tags for targeted, relevant campaigns.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for welcome, order confirmation and shipping update
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação do público por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
03
Sending personalized messages to different customer profiles
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with Wix platform for data and process synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents brand damage from generic messages
Automação reduz esforço manual e agiliza comunicação
Keeping customers informed increases trust and satisfaction
Campanhas direcionadas geram maior engajamento
Expand the use of segmentation for targeted promotional campaigns, implement messages that encourage repurchase and reviews to strengthen relationships and increase customer loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.