automatically welcome new customers with message
Active automation · with mediumSegmented communication for customers of handcrafted religious articles
Sancte Ioseph Store uses automations and segmentation to improve relationships and sales of religious tools and accessories.
Summary: Reduce manual work with automated communication, recover sales opportunities, keep customers informed about orders and payments, create repurchase sequences, and organize campaigns efficiently by segment.
A feature connected to the client's real routine.
Sancte Ioseph Store is an online shop specializing in handcrafted natural stone earrings, carved frames, and religious scapulars, mainly serving religious individuals and saints devotees seeking handcrafted religious articles. Keep customers informed, recover abandoned carts, encourage first purchase, and stimulate repurchase with segmented and personalized communication.
Use of configured automations to welcome new customers, request post-purchase reviews, recover abandoned carts, encourage first purchase, activate repurchase with coupon, update on shipping, remind about pending payment, and confirm orders. Mass campaigns are sent to segment-based audiences using tags, avoiding generic communication or spam.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
creates a re-purchase cadence
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic messages and spam, maintaining relevant and personalized contact for different client profiles, as well as recovering sales opportunities and encouraging repurchase in a specific niche of handcrafted religious articles. Implementation of WPP Marketing automations for different moments of the customer journey, combined with segment-based mass campaigns using tags to identify audiences such as new customers, at-risk customers, inactive customers, recent buyers, and top customers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Request review after the purchase experience
Configured time: 7recovers customers who started but did not complete a purchase
Configured time: 60 · with mediumStimulates the customer when they show interest
Active automationactivates customers post-purchase with return incentives
Configured time: 7Keep the customer informed about shipping and tracking
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
Recent use: Order Paid: recurring use
Recent use: Order Shipping: recurring use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Welcome automation for new customers.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic post-purchase review request
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
recuperação de carrinho abandonado
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
incentivo à primeira compra
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
07
Activation of repurchase with coupon
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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atualização automática de envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
09
lembrete de pagamento pendente
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
10
Automatic order confirmation
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
11
segmentação de público por etiquetas para campanhas em massa
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
Next steps in the setup.
Segmentation import to avoid spam
Benefits of automation to reduce manual work
Value of personalized communication to stimulate repurchase
Need for integration with e-commerce for automatic updates
Enhance segmentation based on buying behavior, explore new post-sale automations, and expand personalized campaigns to increase engagement and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.