Stimulates the customer when they show interest
Active automationAutomation and segmentation to encourage first purchase and strengthen the relationship
Lingerie Vittorino Intima uses automation and segmentation to encourage first purchases and avoid generic communication.
Summary: Helps stimulate the conversion of interested visitors into buyers, reducing manual follow-up work and avoiding generic communication, which strengthens the relationship and improves the customer experience.
A feature connected to the client's real routine.
Official online store of sophisticated women's lingerie, offering bras, tops, panties, and bodysuits with comfort and exclusive design, serving all Brazil. The target audience is women interested in sophisticated and comfortable lingerie. Encourage interested customers to make their first purchase, increasing engagement and converting visitors into buyers.
Use of automation configured to send personalized messages when the customer shows interest, using label segmentation to avoid generic communication and spam.
01
Estimula a primeira compra
02
Avoids generic communication and spam
03
Reduz trabalho manual
04
Strengthens the relationship with the customer
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Turn initial visitor interest into actual purchase, avoiding generic messages that may be ignored or considered spam, and maintain a close relationship with the sophisticated female audience. Implementation of automation to encourage first purchase via WPP Marketing, with label segmentation to send messages at the right moment, focusing on interested customers and respecting privacy and relevant communication rules.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Customer interest identification on the site
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags for specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic sending of personalized messages at the right moment
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Monitoring and adjustment of automations for greater efficiency
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid spam and increase relevance
Automation reduces manual effort and enhances customer experience
Personalized communication strengthens relationships and encourages conversion
Expand the use of segmentation to other stages of the purchase cycle, such as repurchase and evaluation, as well as integrating new automations for support and cart abandonment messages, increasing engagement and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
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