engages the customer at the moment they show interest
Active automationAutomation and segmentation to drive the first purchase and strengthen customer relationships
Lingerie Vittorino Intima uses automation and segmentation to encourage first purchases and avoid generic communication.
Summary: Helps turn interested visitors into buyers by reducing manual follow-up work and avoiding generic communications, which strengthens relationships and improves the customer experience.
A feature connected to the customer's real workflow.
Official online store of sophisticated women's lingerie, offering bras, tops, panties and bodysuits with comfort and exclusive design, serving all of Brazil. The target audience is women interested in sophisticated and comfortable lingerie. Encourage interested customers to make their first purchase, increasing engagement and converting visitors into buyers.
Use of automation configured to send personalized messages at the moment a customer shows interest, using tag-based segmentation to avoid generic communication and spam.
01
Estimula a primeira compra
02
Avoid generic communication and spam
03
Reduz trabalho manual
04
Strengthen customer relationships
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Turn initial visitor interest into an actual purchase by avoiding generic messages that may be ignored or treated as spam, and maintain a close relationship with a sophisticated female audience. Implement first-purchase incentive automation via WPP Marketing, using tag-based segmentation to send messages at the ideal moment, targeting customers who show interest and respecting privacy and relevant communication rules.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Identifying customer interest on the website
The company quickly understands where WhatsApp fits into the journey.
02
Label-based segmentation for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic sending of personalized messages at the ideal moment
This step keeps service, sales, campaign or support connected to the conversation history.
04
Monitoring and fine-tuning automations for greater efficiency
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase relevance
Automation reduces manual effort and improves the customer experience
Personalized communication strengthens relationships and encourages conversion
Expand the use of segmentation to other stages of the purchase cycle, such as repurchase and evaluation, and integrate new automations for support and abandoned cart messages to increase engagement and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
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