Intelligent segmentation and automation to improve the shopping experience

Closet Da Pie uses automations and segmentation to recover carts and inform customers about shipping.

Fashion and accessories Marketing automation Recuperação de carrinho Segmentation Mass campaigns E-commerce

Summary: Operational improvements in recovering sales opportunities, reducing manual work in customer communication, increasing satisfaction by keeping customers informed, and efficiently organizing campaigns by segment.

A feature connected to the client's real routine.

Online fashion and women's clothing store that offers conveniences such as free shipping, installment payments, and free exchanges, focused on women interested in fashion and online shopping. Recover lost sales due to cart abandonment, keep customers informed about order status, and promote targeted campaigns for specific audiences.

Active automation for cart abandonment recovery and shipping updates; segmented mass campaigns by tags for audiences such as new customers, inactive customers, and recent buyers, avoiding generic messages and spam.

01 Recover sales opportunities from cart abandonment

02 Keep customers informed about order shipments

03 Avoids generic communication and spam

04 Segment campaigns for specific audiences

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain customer engagement in a competitive market, avoid generic communication that can be perceived as spam, and recover lost sales opportunities due to cart abandonment. Implementation of cart recovery and shipping update automations by WPP Marketing, as well as segmented campaigns sending specific messages to different customer groups, increasing relevance and communication efficiency.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Recuperacao de carrinho abandonado Atualizacao de envio Bulk messages Customer Segmentation

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Mass messages: intensive use

Recent use: Cart Recovery: intensive use

Recent use: Order Shipping: intensive use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Active automation to send cart recovery messages after 60 minutes The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Automatic update to inform customers about shipping status The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Mass campaigns segmented by audience tags Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Sending specific messages to groups such as new and inactive customers The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Integração com plataforma de e-commerce para dados em tempo real The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation increases communication relevance and avoids spam

Automation reduces manual effort and improves efficiency

Keeping customers informed generates higher satisfaction and trust

Well-organized segment campaigns facilitate planning

Activate new automations such as repurchase with coupon and order confirmation, as well as expand segmentation to explore new audiences and increase loyalty.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

Começar agora