recover customers who started a purchase but didn’t finish
Configured time: 60Intelligent targeting and automations to improve the shopping experience
Closet Da Pie uses automations and segmentation to recover carts and notify customers about shipping.
Summary: Operational improvement in recovering sales opportunities, reduction of manual work in customer communications, increased satisfaction by keeping customers informed, and efficient organization of campaigns by segment.
A feature connected to the customer's real workflow.
Online fashion and women's apparel store offering perks like free shipping, installment payments, and free returns, targeting female shoppers interested in fashion and online shopping. Recover lost sales from cart abandonment, keep customers informed about order status, and run targeted campaigns for specific audiences.
Active automation for abandoned cart recovery and shipping updates; targeted mass campaigns by tags for audiences like new customers, inactive customers and recent buyers, avoiding generic messages and spam.
01
Recover sales opportunities from cart abandonment
02
Keeps customers informed about order shipping
03
Avoid generic communication and spam
04
Segment campaigns for specific audiences
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged in a competitive market, avoid generic communication that can be perceived as spam, and recover lost sales opportunities due to cart abandonment. Implementation of WPP Marketing’s cart recovery and shipping update automations, plus targeted campaigns that send specific messages to different customer groups, increasing the relevance and efficiency of communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: heavy use
Recent use: Cart Recovery: high usage
Recent use: Order Shipping: heavy use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Active automation to send cart recovery messages after 60 minutes
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic update to inform customers about shipment status
This step keeps service, sales, campaign or support connected to the conversation history.
05
Mass campaigns segmented by audience tags
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Sending targeted messages to groups such as new and inactive customers
This step keeps service, sales, campaign or support connected to the conversation history.
07
Integração com plataforma de e-commerce para dados em tempo real
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation increases the relevance of communication and prevents spam
Automation reduces manual effort and improves efficiency
Keeping customers informed increases satisfaction and trust
Well-organized campaigns by segment make planning easier
Enable new automations such as coupon-based repurchase and order confirmation, and expand segmentation to reach new audiences and boost retention.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.