automatically welcome new customers with message
Active automationSegmented communication and automations that enhance the customer experience
Doiseff uses automations and segmentation to engage customers with personalized messages and maintain efficient communication.
Summary: Reduction of manual work in communication, increased relevance of sent messages, better customer tracking during the purchase journey, and maintaining relationships with segmented audiences.
A feature connected to the client's real routine.
Online women's fashion store offering elegant clothing such as sets, dresses, and accessories, with a focus on high quality and special offers. Doiseff aims to maintain a close and efficient relationship with its customers, valuing the purchase experience. Welcoming new customers, automatically confirming orders, and keeping customers informed about shipping status, in addition to avoiding generic communication through audience segmentation.
Message automation for welcomes, order confirmation, and shipping updates, integrated with the e-commerce system. Audience segmentation by tags to tailor specific campaigns, avoiding spam and increasing the relevance of communications.
01
recepciona novos clientes automaticamente
02
Confirms orders without manual intervention
03
Keeps customers informed about shipping and tracking
04
evita comunicação genérica e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant and personalized communication with customers, avoiding generic messages that can be perceived as spam, and ensure customers are always informed about their orders and shipments. Implementation of automations to receive new customers, confirm orders, and update shipping status, combined with tag-based segmentation for targeted campaigns, ensuring segmented and effective communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of messages integrated with e-commerce
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Sending welcome, confirmation, and shipping update messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Targeted campaigns for segmented audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
automation reduces manual work and improves customer experience
Segmentation avoids generic messages and increases relevance
Keeping customers informed strengthens relationships
Integration with e-commerce facilitates communication management
Expand segmentation for repurchase and review campaigns, exploring new automations to increase engagement and customer loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.