recovers customers who started but did not complete a purchase
Configured time: 60Efficient recovery of abandoned carts and targeted campaigns
Fashion and accessories store uses automation to resume sales and segmentation to avoid spam.
Summary: The solution helps recover sales opportunities, reduces manual work for the team, and keeps customers informed with targeted messages, creating an effective communication cadence.
A feature connected to the client's real routine.
Simple Market is an online fashion and accessories store with a diversified catalog that includes rings, bags, watches, and other items. The company aims to improve engagement and sales conversion on its e-commerce hosted on Nuvemshop. Recover sales opportunities with customers who abandoned their carts and maintain relevant communication with segmented audiences to increase engagement and avoid spam.
Active automation sends automatic messages to customers who started a purchase but did not complete it after a set period. Simultaneously, mass campaigns are sent to segmented audiences using tags that identify profiles such as new customers, at-risk customers, inactive customers, and recent buyers.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
evita comunicação genérica e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
WPP Marketing's abandoned cart recovery automation was implemented to reduce cart abandonment and avoid sending generic messages that could be perceived as spam, while keeping customers informed and engaged. This includes segmentation-based mass campaigns, ensuring personalized and relevant communication for each audience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: occasional use
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
automation sends messages to customers who abandoned cart after configured time
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Mass campaigns are segmented by tags for specific audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Personalized messages according to customer profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
integração com plataforma de e-commerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid spam and increase engagement
Automation reduces manual effort and improves efficiency
Keeping customers informed fosters a positive relationship
Targeted campaigns generate more relevant communication
Expand the use of automations to include order confirmations and shipping updates, as well as explore new segments for reorder and review campaigns.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.