recover customers who started a purchase but didn’t finish
Configured time: 60Efficient recovery of abandoned carts and targeted campaigns
Fashion and accessories store uses automation to recover sales and segmentation to avoid spam.
Summary: The solution helps recover sales opportunities, reduces the team's manual work, and keeps customers informed with targeted messages, creating an efficient communication cadence.
A feature connected to the customer's real workflow.
Simple Market is an online fashion and accessories store with a diverse catalog that includes rings, bags, watches and other items. The company aims to improve engagement and sales conversion on its e-commerce hosted on Nuvemshop. Recover sales opportunities with customers who abandoned their carts and maintain relevant communication with segmented audiences to increase engagement and avoid spam.
The active automation sends automatic messages to customers who started a purchase but didn’t complete it after a configured time. In parallel, mass campaigns are sent to segmented audiences using tags that identify profiles such as new customers, at-risk, inactive, and recent buyers.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
A Simple Market needed to reduce cart abandonment and avoid sending generic messages that could be perceived as spam, while keeping customers informed and engaged. Implemented WPP Marketing's abandoned cart recovery automation and used mass campaigns segmented by tags, ensuring personalized and relevant communication for each audience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Cart Recovery: one-time use
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
automation sends messages to customers who abandoned cart after configured time
This step keeps service, sales, campaign or support connected to the conversation history.
04
mass campaigns are segmented by tags for specific audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
personalized messages according to the customer's profile
This step keeps service, sales, campaign or support connected to the conversation history.
06
integração com plataforma de e-commerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase engagement
automation reduces manual effort and improves efficiency
Keeping customers informed builds positive relationships
targeted campaigns generate more relevant communication
Expand the use of automations to include order confirmations and shipping updates, and explore new segmentations for repurchase and review campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.