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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

46 cases found
Bella Manuela Beauty & cosmetics · Welcome for new customers

Bella Manuela uses automations and segmentation to engage handcrafted cosmetics customers with personalized messages.

Beauty & cosmetics Marketing automation Segmentation
See case
Glore Beauty & cosmetics · Welcome for new customers

Glore uses automations and segmentation to personalize communication and improve the shopping experience for premium beauty products.

Beauty & cosmetics Marketing automation Segmentation
See case
M Five Makes E CosmÉticos Beauty & cosmetics · Welcome for new customers

M Five Makes E CosmÉticos uses automations and segmentation to improve communication and engagement with makeup and skincare customers.

Beauty & cosmetics automation segmentação
See case
Azuya Beauty & cosmetics · Order cancellation

Azuya uses automations and segmentation to improve relationships with anti-aging skincare customers.

Beauty & cosmetics Marketing automation Segmentation
See case
Cultural Cosmético Beauty & cosmetics · Welcome for new customers

Cultural Cosmético uses automations and segmentation to engage customers with personalized messages and maintain efficient contact.

Beauty & cosmetics Automação Segmentation
See case
Auralezzi Beauty & cosmetics · Welcome for new customers

Auralezzi uses automations and segmentation to improve relationships and sales in the online beauty store.

Beauty & cosmetics Automação Segmentation
See case
Diaan Mayorista Beauty & cosmetics · Welcome for new customers

Diaan Mayorista uses automations and segmentation to improve communication and online sales of cosmetics.

Beauty & cosmetics Marketing automation Audience targeting
See case
Rose Almeida Cosméticos Naturais Beauty & cosmetics · Welcome for new customers

Rose Almeida uses automations and segmentation to engage customers with personalized messages and encourage repeat purchases.

Beauty & cosmetics Automação Segmentation
See case
Ero Comércio & Co. Beauty & cosmetics · First-purchase incentive

Online store for erotic products uses automations to encourage first purchase and confirm orders, keeping customers informed.

Beauty & cosmetics Marketing automation Segmentation
See case
Ehraiz Beauty & cosmetics · Solicitacao de avaliacao

Ehraiz uses automations and segmentation to engage customers and optimize sales of hair care products.

Beauty & cosmetics Automação Segmentation
See case
Central Cosmetic Beauty & cosmetics · Welcome for new customers

Online cosmetics store that uses automations and segmentation to engage and retain customers.

Beauty & cosmetics Automação Segmentation
See case
Yose Beauty & cosmetics · Welcome for new customers

Yose uses automations and segmentation to engage skincare customers with relevant messages and avoid spam.

Beauty & cosmetics automation segmentação
See case
Lineup.capilar Beauty & cosmetics · Order cancellation

Lineup.capilar uses automations and segmentation to optimize communication and encourage repurchase in hair care.

Beauty & cosmetics Automação Segmentation
See case
Nuveo Beauty & cosmetics · Recuperacao de carrinho abandonado

Nuveo uses automation to recover abandoned carts, keeping customers engaged and increasing conversion.

Beauty & cosmetics Automação de Recuperação de Carrinho Segmentation
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Tekmi Cosméticos Beauty & cosmetics · Recuperacao de carrinho abandonado

Tekmi Cosméticos uses automations and segmentation to recover carts, encourage purchases, and inform customers.

Beauty & cosmetics Marketing automation Segmentation
See case
For Derm Beauty & cosmetics · Recuperacao de carrinho abandonado

For Derm uses automations and segmentation to engage customers of premium dermocosmetics.

Beauty & cosmetics automação de marketing segmentação
See case
Griffus Cosméticos Beauty & cosmetics · Recuperacao de carrinho abandonado

Griffus Cosméticos uses automations and segmentation to improve communication and engagement with customers.

Beauty & cosmetics Automação Segmentation
See case
Loli Makeup Argentina Beauty & cosmetics · Atualizacao de envio

Loli Makeup Argentina uses automations and segmentation to improve the customer experience and optimize online sales.

Beauty & cosmetics Automação Segmentation
See case
Brazil Beauty Makeup Beauty & cosmetics · Order cancellation

Brazil Beauty Makeup uses automations and segmentation to engage customers of Brazilian cosmetics in the USA.

Beauty & cosmetics Communication automation Segmentation
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Studio Cris Munhoz Beauty & cosmetics · Welcome for new customers

Studio Cris Munhoz uses automation to welcome clients and maintain efficient communication in the beauty salon.

Beauty & cosmetics Automação Mass campaigns
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Meik Mexico Beauty & cosmetics · Mass messages

Meik Mexico uses targeted campaigns and mass messaging to improve the distribution and retail of vapes.

Beauty & cosmetics Mass campaigns Segmentation
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Diamond Lash Argentina Beauty & cosmetics · Fast delivery and specialized catalog

Diamond Lash Argentina offers PRO supplies for Lash Lifting with fast shipping and a focus on beauty professionals.

Beauty & cosmetics Fast delivery Specialized catalog
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.