Keep the customer informed about shipping and tracking
Active automationSegmented communication keeps customers informed and engaged
Loli Makeup Argentina uses automations and segmentation to improve customer experience and optimize online sales.
Summary: Helps keep customers informed throughout the purchase process, reduces manual team workload, avoids generic communication and spam, and organizes campaigns by audience segments, promoting greater engagement and satisfaction.
A feature connected to the client's real routine.
Loli Makeup Argentina is an Argentine online store specialized in makeup and personal care products, offering a variety of cosmetics such as lipsticks, mascara, foundations and skincare. The target audience are consumers interested in beauty, especially the female demographic, seeking to purchase cosmetics online easily and securely. Keeping customers informed about order status, reducing abandonment due to pending payments, and automatically confirming approved purchases, as well as avoiding generic messages through audience segmentation.
Through WPP Marketing, Loli Makeup Argentina uses automation to send automated updates on shipment, order confirmation, and pending payment reminders. Additionally, it segments customers with tags to direct specific campaigns, avoiding spam and generic messages, focusing on audiences like new customers, at-risk customers, inactive customers, and recent buyers.
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keeps customers informed about shipping and order status
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reduces manual work with message automations
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avoids generic communication and spam with segmentation
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organiza campanhas por segmentos de público
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure that customers are always informed about their orders and payments while avoiding sending generic messages that could be perceived as spam, which might harm the relationship and shopping experience. Implementation of automations for shipping updates, order confirmation, and pending payment reminders, along with segmentation by tags to target specific campaigns, maintaining relevant and personalized communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
reminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automation sends shipment updates, order confirmation, and payment reminder messages
The company quickly understands where WhatsApp fits into the journey.
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segmentação por etiquetas separa públicos para campanhas específicas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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campaigns are targeted to audiences such as new customers, at-risk customers, and recent buyers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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prevents sending bulk generic messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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integração com plataforma de e-commerce para sincronização de dados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation is fundamental to prevent spam and increase message relevance
automation reduces manual effort and improves communication with customers
keeping customers informed throughout the purchase process increases trust and satisfaction
platform integration facilitates the flow of information
Expand automation use to include welcome messages and re-purchase incentives, as well as enhance segmentation for even more personalized and effective campaigns.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.