keeps the customer informed about shipping and tracking
Active automationSegmented communication that keeps customers informed and engaged
Loli Makeup Argentina uses automations and segmentation to improve the customer experience and optimize online sales.
Summary: Helps keep customers informed throughout the entire purchase process, reduces the team's manual work, prevents generic messages and spam, and organizes campaigns by audience segments to drive higher engagement and satisfaction.
A feature connected to the customer's real workflow.
Loli Makeup Argentina is an Argentine online store specializing in makeup and personal care products, offering a range of cosmetics such as lipsticks, mascaras, foundations and skincare. The target audience is consumers interested in beauty, especially women, who seek to buy cosmetics online with ease and security. Keep customers informed about order status, reduce abandonment due to pending payments and automatically confirm approved purchases, as well as avoid generic communications through audience segmentation.
Through WPP Marketing, Loli Makeup Argentina uses automations to send automatic shipment updates, order confirmations and pending payment reminders. It also segments customers with tags to target specific campaigns, avoiding spam and generic messages and focusing on audiences such as new customers, at‑risk, inactive and recent buyers.
01
keeps customers informed about shipping and order status
02
reduces manual work with message automations
03
avoid generic communication and spam with segmentation
04
organiza campanhas por segmentos de público
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure customers are always informed about their orders and payments while avoiding generic messages that may be perceived as spam and harm the relationship and purchase experience. Implement automations for shipping updates, order confirmations, and pending payment reminders, and use tag-based segmentation to target specific campaigns, keeping communication relevant and personalized.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
reminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends shipment update, order confirmation and payment reminder messages
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
03
campaigns are targeted to audiences such as new customers, at-risk customers and recent buyers
This step keeps service, sales, campaign or support connected to the conversation history.
04
avoid sending generic mass messages
This step keeps service, sales, campaign or support connected to the conversation history.
05
integração com plataforma de e-commerce para sincronização de dados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase message relevance
automation reduces manual effort and improves communication with customers
Keeping customers informed throughout the entire purchase process increases trust and satisfaction
integration with e-commerce platform streamlines information flow
Expand the use of automations to include welcome messages and repurchase prompts, as well as improve segmentation for even more personalized and effective campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.