notifies customers about cancellations and opens support channels
Active automationSegmented communication and automation to improve the customer experience
Brazil Beauty Makeup uses automations and segmentation to engage Brazilian cosmetics customers in the USA.
Summary: Helps keep customers informed about their orders, reduces manual work for the support team, prevents generic communication and spam, and organizes campaigns by segments for greater engagement.
A feature connected to the client's real routine.
Brazil Beauty Makeup is an online store in the United States offering cosmetics, makeup, skincare, perfumes, and supplements from Brazilian brands, mainly serving consumers interested in Brazilian beauty products. Improve communication with customers by keeping them informed about their orders and providing efficient support in case of cancellations, as well as engaging segmented audiences for targeted campaigns.
Uses automation to send automatic updates on shipping and order cancellations. Additionally, conducts mass campaigns with tagging segmentation that classifies audiences into groups such as new customers, at-risk customers, inactive, recent buyers, and top customers, avoiding generic communication and spam.
01
Keeps customers informed about shipping and cancellations
02
Avoids generic communication and spam
03
Organizes campaigns by segments
04
Reduces manual work for the team
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keeps customers informed about order status and provides agile support in case of cancellations, as well as avoiding generic communication that could generate disinterest or perception of spam. Implements automations for order shipping and cancellation updates, combined with segmented campaigns that send specific messages to different audiences, ensuring relevant and efficient communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Order Shipping: intensive use
Recent use: Order Canceled: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends automatic messages for shipping and cancellation updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmented campaigns send specific messages to different audiences
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Wix integration keeps data synchronized
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Tags classify customers into groups for segmentation
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
Next steps in the setup.
Segmentation avoids generic communication and increases relevance
Automação reduz trabalho manual e melhora experiência do cliente
Keeping customers informed is fundamental for satisfaction and loyalty
E-commerce platform integration is essential for efficiency
Activate new automations such as cart abandonment recovery and first purchase incentives to expand engagement and conversion, as well as continue improving segmentation for even more personalized campaigns.
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