notifies customers about cancellations and opens the way for support
Active automationSegmented communication and automations to improve the customer experience
Brazil Beauty Makeup uses automations and segmentation to engage customers of Brazilian cosmetics in the USA.
Summary: Helps keep customers informed about their orders, reduces manual work for the support team, prevents generic messages and spam, and organizes campaigns by segments for higher engagement.
A feature connected to the customer's real workflow.
Brazil Beauty Makeup is an online store in the United States that offers cosmetics, makeup, skincare, perfumes and supplements from Brazilian brands, serving primarily consumers interested in Brazilian beauty products. Improve communication with customers by keeping them informed about their orders and providing efficient support in case of cancellations, as well as engaging segmented audiences for targeted campaigns.
Use automations to send automatic shipping updates and order cancellation messages. It also runs mass campaigns with tag-based segmentation that classifies audiences into groups such as new customers, at-risk customers, inactive customers, recent buyers and best customers, avoiding generic communication and spam.
01
Keeps customers informed about shipping and cancellations
02
Avoid generic communication and spam
03
Organize campaigns by segments
04
Reduces the team's manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed about order status and provide prompt support for cancellations, while avoiding generic communications that can cause disinterest or be perceived as spam. Implement automations for shipment updates and order cancellations, combined with segmented campaigns that send tailored messages to different audiences, ensuring relevant and efficient communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Order Shipping: heavy use
Recent use: Order Canceled: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends automatic messages for shipment updates and cancellations
This step keeps service, sales, campaign or support connected to the conversation history.
04
Segmented campaigns send specific messages to distinct audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
Integration with Wix keeps data synchronized
This step keeps service, sales, campaign or support connected to the conversation history.
06
Tags classify customers into groups for segmentation
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
Next steps for setup.
Segmentation prevents generic communication and increases relevance
Automação reduz trabalho manual e melhora experiência do cliente
Keeping customers informed is essential for satisfaction and loyalty
Integration with e-commerce platform is essential for efficiency
Activate new automations like abandoned cart recovery and first-purchase incentives to boost engagement and conversion, while continuing to refine segmentation for even more personalized campaigns.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.