Glore enhances relationships through automation and intelligent segmentation

Glore uses automations and segmentation to personalize communication and improve the shopping experience with premium beauty products.

Beauty and cosmetics Marketing automation Segmentation Recuperação de carrinho Repurchase Evaluation

Summary: Improves customer experience with personalized communication, reduces manual work in message management, increases engagement through targeted campaigns, and maintains relationships with re-purchase incentives.

A feature connected to the client's real routine.

An online store specializing in premium beauty products, including skincare, makeup, fragrances, body care, and massage accessories, serving consumers seeking quality and convenience. Personalized customer relationships, avoid generic communication, recover abandoned carts, encourage first purchases and re-purchases, and keep customers informed about orders and payments.

Uses automation configured for welcome messages, cart recovery, order confirmation, shipping updates, payment reminders, order cancellation, review requests, and re-purchase incentives with coupons. Tag-based segmentation enables sending specific messages to audiences such as new customers, at-risk clients, and recent buyers.

01 Personalization of communication

02 Abandoned cart recovery

03 Incentivo à primeira compra

04 Post-sale relationship maintenance

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure effective and personalized communication with customers in a competitive beauty market, avoiding generic messages that may be perceived as spam and maintaining engagement throughout the purchase journey. Setup of message automations for different customer journey moments, linked to intelligent segmentation by tags to send targeted and relevant campaigns, integrated with the e-commerce platform for automatic order and payment status updates.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Order cancellation Solicitacao de avaliacao Recuperacao de carrinho abandonado First purchase incentive Repurchase with coupon Atualizacao de envio Pending payment

Welcome for new clients

automatically welcome new customers with message

Active automation

Order cancellation

notifies customers about cancellations and opens support channels

Active automation

Solicitacao de avaliacao

Request review after the purchase experience

Configured time: 7

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

First purchase incentive

Stimulates the customer when they show interest

Active automation

Repurchase with coupon

activates customers post-purchase with return incentives

Configured time: 7

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

Automation sends welcome messages to new customers The company quickly understands where WhatsApp fits into the journey.

Recovers customers who abandoned carts with automatic reminders The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Automatically confirms orders and updates shipping status The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Reminds customers about pending payments The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Requests reviews after the shopping experience The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Sends coupons to encourage re-purchase The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Tag segmentation for specific campaigns The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation avoids generic communication and increases relevance

Automation reduces manual intervention needs

Timely messages keep customers informed and engaged

Personalized incentives help create re-purchase patterns

Expand the use of segmentation for new customer profiles, test new automations focused on loyalty, and explore promotional campaigns based on shopping behavior to increase customer lifetime value.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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