Glore boosts relationships with automations and smart segmentation

Glore uses automations and segmentation to personalize communication and improve the shopping experience for premium beauty products.

Beauty & cosmetics Marketing automation Segmentation Recuperação de carrinho Repurchase Evaluation

Summary: Improved customer experience through personalized communication, reduced manual work managing messages, higher engagement via targeted campaigns, and sustained relationships with incentives for repeat purchases.

A feature connected to the customer's real workflow.

Online store specializing in premium beauty products, including skincare, makeup, fragrances, body care and massage accessories, serving customers seeking quality and convenience. Personalize customer relationships, avoid generic communication, recover abandoned carts, encourage first purchases and repeat purchases, and keep customers informed about orders and payments.

Use of automations configured for welcome messages, cart recovery, order confirmation, shipping updates, payment reminders, order cancellation, review requests, and repurchase incentives with a coupon. Tag-based segmentation enables sending targeted messages to audiences such as new customers, at-risk customers, and recent buyers.

01 Communication personalization

02 Abandoned cart recovery

03 Incentivo à primeira compra

04 Post-sales relationship maintenance

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure effective, personalized communication with customers in a competitive beauty market by avoiding generic messages that may be perceived as spam and maintaining engagement at every stage of the purchase journey. Set up message automations for different moments in the customer journey, combined with smart segmentation using tags to send targeted, relevant campaigns, integrated with the e-commerce platform for automatic updates of order and payment status.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Welcome for new customers Order cancellation Solicitacao de avaliacao Recuperacao de carrinho abandonado First-purchase incentive Repurchase with coupon Atualizacao de envio Payment pending

Welcome for new customers

welcomes new customers with an automatic message

Active automation

Order cancellation

notifies customers about cancellations and opens the way for support

Active automation

Solicitacao de avaliacao

asks for a review after the purchase experience

Configured time: 7

Recuperacao de carrinho abandonado

recover customers who started a purchase but didn’t finish

Configured time: 60

First-purchase incentive

engages the customer at the moment they show interest

Active automation

Repurchase with coupon

re-engage customers after purchase with return incentives

Configured time: 7

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.

Automation sends welcome messages to new customers The company quickly understands where WhatsApp fits into the journey.

Recover customers who abandoned carts with automatic reminders This step keeps service, sales, campaign or support connected to the conversation history.

Confirms orders and automatically updates shipping status This step keeps service, sales, campaign or support connected to the conversation history.

Remind customers about pending payments This step keeps service, sales, campaign or support connected to the conversation history.

Request a review after the purchase experience This step keeps service, sales, campaign or support connected to the conversation history.

Send coupon to encourage repeat purchase This step keeps service, sales, campaign or support connected to the conversation history.

Tag-based segmentation for targeted campaigns This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentation prevents generic communication and increases relevance

Automation reduces the need for manual intervention

Timely messages keep customers informed and engaged

Personalized incentives help create repurchase cadence

Expand the use of segmentation to new customer profiles, test new automations focused on retention, and explore behavior-based promotional campaigns to increase customer lifetime value.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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