automatically welcome new customers with message
Active automationIntelligent automation that strengthens relationships with artisanal cosmetics customers
Bella Manuela uses automations and segmentation to engage customers of handmade cosmetics with personalized messages.
Summary: Reducing manual work in communication, increasing engagement through relevant messages for each segment, recovering sales opportunities, and keeping customers informed throughout the purchase process.
A feature connected to the client's real routine.
Online store offering artisanal accessories and cosmetics, focusing on organic and quality products at affordable prices, serving consumers interested in natural cosmetics and handmade accessories. Strengthen customer relationships through personalized communication, increase conversion rates by recovering abandoned carts, and keep customers informed about their orders.
Use automations to send welcome messages to new customers, recover abandoned carts, confirm orders, and update shipping information. Label-based segmentation allows targeted messaging to specific audiences, avoiding spam and generic communication.
01
recovers sales opportunities
02
reduz trabalho manual na comunicação
03
Keeps customers informed about orders and shipments
04
evita comunicação genérica e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with different customer profiles, avoiding generic messages that could be considered spam, as well as recovering sales opportunities and informing customers throughout the purchase process. Implementation of automations set up to welcome new customers, recover abandoned carts, confirm orders, and update about shipping, combined with label-based segmentation for targeting specific audience campaigns.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends a welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Recovers abandoned carts with automated messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatically confirms orders after approval
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Updates customers on shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Segments audiences by labels for targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita comunicação genérica e aumenta relevância
Automation integrates relationship stages from first contact to post-sale
Personalized messages strengthen the bond and customer trust
Use of multiple automations improves operational efficiency
Explore segmented mass campaigns for audiences such as at-risk and inactive customers, in addition to implementing additional features like re-purchase messages and review requests to expand relationship and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.