recovers customers who started but did not complete a purchase
Configured time: 60Integrated automation for segmented and efficient communication
Griffus Cosmetics uses automations and segmentation to improve communication and engagement with customers.
Summary: Helps recover sales opportunities with automatic messages, keeps customers informed about their orders and payments, reduces manual work for the team, and organizes campaigns by audience segments, promoting greater efficiency and engagement.
A feature connected to the client's real routine.
Griffus Cosmetics is a well-established brand in the beauty and cosmetics segment, focusing on effective personal care products. The company aims to optimize communication with its customers and improve online sales efficiency by integrating its ecommerce with automation and segmentation solutions. Improve customer engagement, recover abandoned sales, keep customers informed about their orders and payments, and avoid generic communication through segmentation.
Uses automations configured for recovering abandoned carts, shipping updates, pending payment reminders, and order confirmation. Campaigns are segmented by tags that identify different customer profiles, avoiding spam and generic messages.
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Abandoned cart recovery
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Atualização automática sobre envio e rastreamento
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Pending payment reminder
04
Confirmação automática de pedidos
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with a diversified customer base, recovering sales opportunities and reducing manual effort in message and campaign management. Implementation of WPP Marketing automations for automatic messages at critical points in the purchase journey, along with tag-based segmentation for targeted campaigns, ensuring relevance and avoiding spam.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends automatic messages at key moments in the purchase journey
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation to identify customer profiles
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Targeted campaigns avoid generic communication and spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform for data synchronization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic messages and increase relevance
Automation reduces manual effort and improves customer experience
Communication across multiple points of the journey strengthens the relationship
Integration with e-commerce facilitates management and updates of information
Evaluate the activation of new automations, explore segmented bulk campaigns for different customer profiles, and continue enhancing personalization of communications to increase loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.