welcomes new customers with an automatic message
Active automationAutomation that welcomes and builds loyalty with customers at Studio Cris Munhoz
Studio Cris Munhoz uses automation to welcome clients and maintain efficient communication in the beauty salon.
Summary: Helps create a welcoming experience from the first contact, reduces manual work in communication, keeps customers informed about services and promotions, and strengthens loyalty through relevant, segmented messages.
A feature connected to the customer's real workflow.
Studio Cris Munhoz is a beauty salon located on the North Coast of São Paulo, specializing in hair services, highlights, coloring and quick treatments to boost women's self-esteem. The salon aims to offer personalized and affordable service to its predominantly female clientele. Welcome new clients with automated messages to create a positive first impression and keep the salon's audience engaged.
Automation configured to send welcome messages to new customers, plus scheduled mass campaigns that keep the audience informed about services and updates, avoiding generic communication by segmenting contacts according to profile and behavior.
01
welcomes new customers with automated messages
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evita comunicação genérica e spam
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keeps customers informed about services and promotions
04
reduz trabalho manual na comunicação
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized contact with customers in a competitive market, ensuring messages are relevant and avoid generic communication that could alienate the audience. Implement welcome automation to greet customers and use mass campaigns with segmentation to send targeted messages, organizing communication according to customer profiles and their previous interactions.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagem de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
scheduled mass campaigns announce updates
This step keeps service, sales, campaign or support connected to the conversation history.
03
segmentation prevents sending irrelevant messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
Wix integration makes contact management easier
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
personalized communication increases engagement
automation reduces manual effort and errors
Segmentation is essential to avoid spam
integrations optimize processes and customer experience
Expand the use of segmentation for future campaigns, implement additional automations for repurchase and review messages, and deepen integrations for greater personalization of support.
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