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Customer casesReal stories with resources and modules used. Fashion and accessoriesCart, re-purchase, launches, and order notices. FootwearNumbering, exchange, cart, and seasonal campaigns. Bags and suitcasesConsultative support, offers, and sales recovery. Beauty and cosmeticsRestock, kits, coupons, and post-purchase relationship. PerfumerySpecial dates, re-purchase, and campaigns by preference. Health and supplementsRecurrent, re-purchase reminders, and segmented campaigns. Home and decorConsultative support, cart, and delivery status. FurnitureQuotes, pre-purchase questions, and order tracking. Household utilitiesPromotions, product questions, and recurrence. Electronics and ITPre-purchase, pending payment, and order notifications. Cell phones and accessoriesCompatibility, offers, and cart recovery. Pet shopRecurring repurchase, campaigns, and post-sale for pet products. Food and beveragesPromotions, recurring orders, and quick communication. Babies and maternityRestocking, lists, kits, and recurring communication. Sport and fitnessInterest-based offers, repurchase, and order tracking. Jewelry and semi-jewelryHigh-value service, coupons, and sales recovery. Optics and accessoriesConsultative service, orders, and re-purchase campaigns. Stationery and giftsCelebration dates, lists, and segmented campaigns. Auto parts and accessoriesQuotes, compatibility, payment, and order status. Tools and constructionQuotes, technical questions, and cart recovery. Digital productsAccess, onboarding, renewal, and post-purchase. Marketplaces and multi-brandsCategory campaigns, segmented base, and recurrence.
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Automation that welcomes and retains customers at Studio Cris Munhoz

Studio Cris Munhoz uses automation to welcome clients and maintain efficient communication in the beauty salon.

Beauty and cosmetics Automação Mass campaigns Segmentation Wix Automatic message

Summary: Helps create a welcoming experience from the first contact, reduces manual work in communication, keeps customers informed about services and promotions, and strengthens loyalty through relevant and segmented messages.

A feature connected to the client's real routine.

Studio Cris Munhoz is a beauty salon located on the North Coast-SP, specializing in hair services, highlights, coloring, and quick treatments to enhance female self-esteem. The salon aims to offer personalized and accessible service to its predominantly female audience. Welcome new clients with automated messages to create a positive first impression and maintain an active relationship with the salon's clientele.

Automation configured to send welcome messages to new clients, as well as scheduled mass campaigns that keep the audience informed about services and news, avoiding generic communication by segmenting contacts according to profile and behavior.

01 welcomes new clients with automated messages
02 evita comunicação genérica e spam
03 keeps clients informed about services and promotions
04 reduz trabalho manual na comunicação

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain an efficient and personalized contact with clients in a competitive market, ensuring messages are relevant and avoiding generic communication that could turn away the audience. Implementation of welcome automation to greet clients and use of segmented mass campaigns to send targeted messages, organizing communication according to the clients' profile and previous interactions.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Bulk messages
Welcome for new clients

automatically welcome new customers with message

Active automation

Mass messages: there are signs of campaigns or messages configured for active communication.

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

01
automação envia mensagem de boas-vindas para novos clientes The company quickly understands where WhatsApp fits into the journey.
02
scheduled mass campaigns communicate news The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
segmentation prevents sending irrelevant messages The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integration with Wix facilitates contact management The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

personalized communication increases engagement

Automation reduces manual effort and errors

segmentation is essential to avoid spam

integrations optimize processes and the customer experience

Expand the use of segmentation for future campaigns, implement additional automations for repurchase and review messages, and deepen integrations for greater service personalization.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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