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Customer case studiesReal stories with features and modules used. Fashion & accessoriesCart, repurchase, launches and order notifications. FootwearNumbering, exchanges, cart and seasonal campaigns. Bags & handbagsConsultative support, offers and sales recovery. Beauty & cosmeticsRestocking, kits, coupons and post-purchase engagement. PerfumerySpecial dates, repurchase and preference-based campaigns. Health & supplementsRecurring campaigns, repurchase reminders and targeted campaigns. Home & DecorConsultative support, cart and delivery status. FurnitureQuotes, pre-purchase questions and order tracking. Household utilitiesPromotions, product questions and recurring orders. Electronics & ComputersPre-purchase, pending payment and order notifications. Cell phones & accessoriesCompatibility, offers and cart recovery. Pet shopRecurring repurchase, campaigns and post-sale for pet products. Food & BeveragePromotions, recurring orders and fast communication. Babies & MaternityRestocking, bundles, kits and recurring communication. Sports & FitnessOffers by interest, repurchase and order follow-up. Jewelry and semi-jewelryHigh-value support, coupons, and sales recovery. Eyewear & AccessoriesConsultative support, orders, and repurchase campaigns. Stationery & giftsHolidays, lists, and segmented campaigns. Auto parts & accessoriesQuotes, compatibility, payment and order status. Tools & buildingQuotes, technical questions and cart recovery. Digital productsAccess, onboarding, renewal and post-purchase. Marketplaces and multi-brand storesCampaigns by category, segmented base and recurrence.
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Businesses that use WhatsApp to sell more in e-commerce.

Discover stores that automate abandoned cart, pending payment, order notifications, campaigns, repurchase and post-sale with WPP Marketing.

Stories by category: each case can be filtered by store segment, feature used and type of automation applied on WhatsApp.

Explore the case studies

Filter by store category, feature used, or brand name to find examples close to your operation.

557 cases found
Bibelô Designer Home & Decor · Welcome for new customers

Bibelô Designer uses automations and segmentation to engage customers with personalized messages and order updates.

Home & Decor Automação Segmentation
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Moda Mia Fashion & accessories · Welcome for new customers

Moda Mia uses automations and segmentation to improve communication, inform customers, and organize campaigns.

Fashion & accessories Automação Segmentation
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Rice Botanica Beauty & cosmetics · Welcome for new customers

Rice Botanica uses automation and segmentation to communicate with customers through personalized messages, enhancing their self-care ritual.

Beauty & cosmetics automation segmentação
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Luben Home & Decor · Welcome for new customers

Luben uses automations and segmentation to keep customers informed and engaged with pet-friendly products.

Home & Decor Automação Segmentation
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Sweevie Brasil Health & supplements · Welcome for new customers

Sweevie Brasil uses automations and segmentation to communicate with customers using personalized messages, keeping them informed and encouraging repeat purchases.

Health & supplements Automação Segmentation
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PideBros Food & Beverage · Welcome for new customers

PideBros uses automations and segmentation to communicate with customers in a personalized way, keeping them informed and engaged.

Food & Beverage Marketing automation Audience targeting
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Loja do Autista - Loja Online TEA Babies & Maternity · Recuperacao de carrinho abandonado

Loja do Autista uses segmentation and automation to improve the shopping experience for families with children on the autism spectrum.

Babies & Maternity Automação Segmentation
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Centro de Diagnóstico Clínico Health & supplements · Welcome for new customers

Centro de Diagnóstico Clínico uses automations and segmentation for efficient and ethical communication with its patients.

Health & supplements Automação Segmentation
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Lyanna Laços Fashion & accessories · Confirmacao de pedido

Lyanna Laços uses automation to confirm orders, ensuring fast, organized communication with customers of children's accessories.

Fashion & accessories Order confirmation automation WPP Marketing
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DAC PRO Health & supplements · Recuperacao de carrinho abandonado

DAC PRO uses automation to recover abandoned carts and segments audiences to avoid spam.

Health & supplements Abandoned cart recovery automation Segmentation
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Virtuous Fashion & accessories · Recuperacao de carrinho abandonado

Virtuous uses automation to recover customers who abandon carts, avoiding generic messaging by segmenting with tags.

Fashion & accessories Cart recovery automation Segmentation
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Royal Myers Fashion & accessories · Welcome for new customers

Royal Myers uses automations and segmentation to improve communication and order management in the online store.

Fashion & accessories Automação Segmentation
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Natural Babies & Maternity · Welcome for new customers

Natural uses automations and segmentation to improve communication and experience in children's fashion.

Babies & Maternity Marketing automation Segmentation
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Tau Stationery & gifts · Welcome for new customers

Tau uses WPP Marketing automation and segmentation to personalize communication and optimize sales of stationery and promotional gifts.

Stationery & gifts Automação Segmentation
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Ametista Alianças | Alian Jewelry and semi-jewelry · Welcome for new customers

Ametista Alianças uses automation and segmentation for personalized communication with customers of exclusive jewelry.

Jewelry and semi-jewelry Automação Segmentation
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Uaipet Pet shop · Recuperacao de carrinho abandonado

Uaipet uses automation to recover customers who abandon carts, maintaining segmented and relevant communication.

Pet shop Abandoned cart recovery automation Segmentation
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Fika Health & supplements · First-purchase incentive

Fika uses first-purchase incentive automation and segmentation for personalized communication in supplements.

Health & supplements Marketing automation Segmentation
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Prime Peças Ltda Auto parts & accessories · Welcome for new customers

Prime Peças Ltda uses automations and segmentation to keep customers informed and organize effective campaigns.

Auto parts & accessories Marketing automation Segmentation
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tiny trunk Fashion & accessories · Recuperacao de carrinho abandonado

Children's clothing store uses cart recovery automation and segmentation for personalized and sustainable communication.

Fashion & accessories Cart recovery automation Segmentation
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Cesanon Bags & handbags · Welcome for new customers

Cesanon uses automation to welcome customers and segment campaigns, integrating the sale of bags and travel services.

Bags & handbags Automação Segmentation
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Honcy Fashion & accessories · Mass messages

Honcy uses WPP Marketing for targeted campaigns that keep customers informed and organize repurchase cadence.

Fashion & accessories Mass campaigns Segmentation
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Studio Forneria Food & Beverage · Welcome for new customers

Studio Forneria uses automations and segmentation via WPP Marketing to improve customer communication and experience.

Food & Beverage Automação Segmentation
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Avs Studio Jewelry and semi-jewelry · Welcome for new customers

Avs Studio uses WPP Marketing for welcome automation and segmented campaigns, highlighting the exclusivity of handcrafted jewelry.

Jewelry and semi-jewelry automation segmentação
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Velas Perfumadas Aromátic Perfumery · Welcome for new customers

Aromátic Scented Candles uses automation and segmentation to engage customers with personalized messages.

Perfumery Automação Segmentation
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Find a story close to your operation.

Cases help compare store categories, modules and use cases before deciding how to structure WhatsApp automations for your operation.